Know the iconic business plan crafted on the Cocktail Napkin
In the book, The Storyteller’s Secret, Carmine Gallo highlights the iconic business plan that was crafted on the cocktail napkin.
The message behind this is that an idea needs to be simplistic enough to explain in easy terms.
As you can see in the insight mentioned below a casual conversation led to the birth of the iconic SouthWest Airlines
Like the business plan about SouthWest Airlines, Carmine Gallo mentions wonderful other facts on storytelling in his book.
Another such insight has been mentioned below.
https://viewpointsunplugged.com/the-15-percent-rule-at-3m-corporation/‘
To know more about the author Carmine Gallo, please visit the below link:
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