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Category: Book review

  • BUSINESS PLAN on COCKTAIL NAPKIN

    BUSINESS PLAN on COCKTAIL NAPKIN

    Know the iconic business plan crafted on the Cocktail Napkin

    In the book, The Storyteller’s Secret, Carmine Gallo highlights the iconic business plan that was crafted on the cocktail napkin.

    The message behind this is that an idea needs to be simplistic enough to explain in easy terms.

    As you can see in the insight mentioned below a casual conversation led to the birth of the iconic SouthWest Airlines

    Like the business plan about SouthWest Airlines, Carmine Gallo mentions wonderful other facts on storytelling in his book.

    Another such insight has been mentioned below.

    https://viewpointsunplugged.com/the-15-percent-rule-at-3m-corporation/‘

    To know more about the author Carmine Gallo, please visit the below link:

    https://www.carminegallo.com/

  • What makes WECARE badge special to Walnut Hill?

    What makes WECARE badge special to Walnut Hill?

    What’s special about WECARE badge at Walnut Hill medical center

    Walnut Hill Medical Center is considered as the Apple Store for a medical center due to its impeccable service. The WECARE badge makes this possible.

  • Are UNINSPIRING ORIGIN & GREAT LEADERSHIP related?

    Are UNINSPIRING ORIGIN & GREAT LEADERSHIP related?

    The common pattern on uninspiring origin and great leadership

    In his best selling book The Storyteller’s Secret, Carmine Gallo illuminates us on the relationship between uninspiring origin and great leadership.

  • POWER of ANAPHORA in STORYTELLING

    POWER of ANAPHORA in STORYTELLING

    The Power of Anaphora in Storytelling

    Citing the example of Dr King’s “Dream Speech” Carmine Gallo highlights the power of anaphora in storytelling in his book The Storyteller’s Secret.

    The iconic I HAVE A DREAM SPEECH originally did not even have the word “I have a Dream”.

    Several repetitions at the start of the sentence multiplied the power of the speech

    Illustrated below is the example mentioned by Carmine Gallo from the iconic speech

    Mentioned below is another such wonderful insight from the same book:

    https://viewpointsunplugged.com/how-does-pixar-storytelling-guideline-look-like/

    To know more about the author Carmine Gallo please read this link below:

    https://www.carminegallo.com/

  • Picture Superiority Effect in Storytelling?

    Picture Superiority Effect in Storytelling?

    What is the Importance of Picture Superiority Effect in Storytelling?

    We all know pictures speak a thousand words. The concept of Picture Superiority effect n effective Storytelling has been highlighted by Carmine Gallo in The Storyteller’s Secret.

    All great Storytellers use pictures effectively in their presentations.

    Rather than using bullets in presentations, next time you deliver a compelling presentation think about using more easy to comprehend images.

    This phenomenon has been mentioned in research as Picture Superiority effect as mentioned in this below insight

    For another such interesting insight from the same book please visit:

    https://viewpointsunplugged.com/why-should-you-pick-a-worthy-adversary/

    To know more about the author Carmine Gallo please visit:

    https://www.carminegallo.com/

  • Importance of Analogies in Storytelling

    Importance of Analogies in Storytelling

    Understand why Analogies are needed in Storytelling

    The importance of using analogies in storytelling has been beautifully highlighted by Carmine Gallo in The Storyteller’s Secret.

  • Why should you pick a WORTHY ADVERSARY?

    Why should you pick a WORTHY ADVERSARY?

    Benefits of picking a Worthy Adversary

    In his best selling book The Storyteller’s Secret, Carmine Gallo enlightens us on the benefits of picking up a worthy adversary to help course correct.

  • The story of Steve Jobs reinventing music industry

    The story of Steve Jobs reinventing music industry

    Pitch perfect Steve Jobs reinventing the music industry

    In his best selling book, The Storyteller’s Secret, Carmine Gallo highlights the immense story telling capability of Steve Jobs reinventing the music industry.

  • Why should we SMILE MORE?

    Why should we SMILE MORE?

    The benefits of SMILING MORE

    In his best seller, The Storyteller’s Secret, Carmine Gallo highlights the benefit on smiling and should serve as a ready reckoner as to why we should smile more.

  • TWITTER FRIENDLY HEADLINE

    TWITTER FRIENDLY HEADLINE

    What is a TWITTER FRIENDLY HEADLINE?

    In his best selling book The Storyteller’s Secret, Carmine Gallo highlights the importance of using a twitter friendly headline to make storylines stronger and more effective.

    Limiting our idea to 140 words is a very effective way to express our idea in a concise manner.

    If we are not able to summarize our idea crisply we would not be able to explain the same to evangelists.

    As mentioned in this insight by Carmine Gallo it is thus imperative to take a leaf out of Twitter and make our ideas concise

    Please read below another such wonderful insight inspired from the same book:

    https://viewpointsunplugged.com/the-story-of-steve-jobs-reinventing-music-industry/

    To know more about the author please visit:

    https://www.carminegallo.com/