Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational
“This is the problem of relativity-we look at our decisions in a relative way and compare them locally to the available alternative.”
Category: Marketing
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Know this quirky human psychology often exploited by marketers
Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational
“People are sometimes willing to sacrifice the pleasure they get from a particular consumption experience in order to project a certain image to others.”
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What If all economists had thought like this?
Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational
“Wouldn’t economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?”
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PLACEBO is the other name of how MIND controls BODY
Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational
“When people think about a placebo such as the royal touch, they usually dismiss it as “just psychology.” But, there is nothing “just” about the power of a placebo, and in reality it represents the amazing way our mind controls our body.”
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If you Fail to adhere to these , be prepared for Misery
Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational
“Resisting temptation and instilling self-control are general human goals, and repeatedly failing to achieve them is a source of much of our misery.”
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Quirky HUMAN MOTIVATION at play
Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational
“People are willing to work free, and they are willing to work for a reasonable wage; but offer them just a small payment and they will walk away.”
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This is why our brains are wired for IRRATIONAL DECISION making
Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational
“Standard economics assumes that we are rational… But, as the results presented in this book (and others) show, we are far less rational in our decision making… Our irrational behaviors are neither random nor senseless- they are systematic and predictable. We all make the same types of mistakes over and over, because of he basic wiring of our brains.”
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Successful decision making is an interplay of these two aspects
Adopted from the following great insight shared by Malcolm Gladwell from the book Blink
“The first is that truly successful decision making relies on a balance between deliberate and instinctive thinking.
The second lesson is that in good decision making, frugality matters”
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The science behind expertise on snap judgements and first impressions
Adopted from the following great insight shared by Malcolm Gladwell from the book Blink
“Our unconscious reactions come out of a locked room, and we can’t look inside that room. but with experience we become expert at using our behavior and our training to interpret – and decode – what lies behind our snap judgment and first impressions”
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Ever wondered why mediocre people so frequently rise up the ladder?
Adopted from the following great insight shared by Malcolm Gladwell from the book Blink
“Mediocre people find their way into positions of authority…because when it comes to even the most important positions, our selection decisions are a good deal less rational than we think.”