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Category: Marketing

  • This is how “Marketers” are known by the “Stories they Tell”

    Extracted from the great book of Seth Godin named “All Marketers are Liars” that proves the effectiveness of story telling for marketers in order to woo consumers to buy their product..

    Marketers are a special kind of liar. Marketers lie to consumers because consumers demand it. Marketers tell the stories, and consumers believe them. Some marketers do it well. Others are pretty bad at it. Sometimes the stories help people get more done, enjoy life more and even live longer. Other times, when the story isn’t authentic, it can have significant side effects and consumers pay the price.

  • This is way “Marketing” is so intertwined with “Spreading of Ideas”

    Adopted from the following great quote of Seth Godin from his book All Marketers are Liars..

    “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.”

  • Why for a marketer , switching a customer to believe a new story is difficult?

    Adopted from the following insight shared by Seth Godin in his book All Marketers are Liars..

    “The problem is that once a consumer has bought someone else’s story and believes that lie, persuading the consumer to switch is the same as persuading him to admit he was wrong. And people hate admitting that they’re wrong.”

  • This is what is meant by “Worldview” to a marketer

    Adopted from the following great quote of Seth Godin from his book “All Marketers are Liars”

    “A worldview is not who you are. It’s what you believe. It’s your biases.
    A worldview is not forever. It’s what the consumer believes right now.”

  • This is what happens when we COMPETE with OURSELVES

    Adopted from the following great quote of Simon Sinek..

    “When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.”

  • Yet another Masterclass in Self Motivation.

    Adopted from the following inspiring quote of Simon Sinek is a true masterclass in self motivation. Motivates us to focus on internal locus of control.

    “Spending too much time focused on others’ strengths leaves us feeling weak. Focusing on our own strengths is what, in fact, makes us strong.” 

  • The difference between “Hiring for Compliance” vs “Hiring for engagement”

    Finite minded companies who think in terms of short term goals or targets invest on profit/resources over profits..These are workplaces wherein people are pitted against one another and collaboration or emotional quotient is given least significance.All they demand is efficient workers who are able to exhibit compliance

    As against this infinite minded organizations are driven by innovation and creativity.These are workplace where trustworthiness is given more value along with collaboration..People feel engaged in such workplace since their opinion counts and they receive the backing of their infinite minded leaders..

    The following quote of Simon Sinek aptly summarizes the difference and shows why in infinite minded organization people are prepared to give their blood , sweat and tear for an infinite minded leader..

    “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood, sweat, and tears.”

  • An essential insight into Permission Marketing

    Adopted from the following great quote of Seth Godin..

    “Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.”

  • Do you APPROACH LIFE like THIS?

    This insight has been inspired from the following great quote of Seth Godin. It educates us on a novel way to approach life.

    “Life is like skiing. Just like skiing, the goal is not to get to the bottom of the hill. It’s to have a bunch of good runs before the sun sets.”

  • Great marketers understand this quirky human psychology

    Adopted from the following great quote of Seth Godin..

    “People don’t believe what you tell them.
    They rarely believe what you show them.
    They often believe what their friends tell them.
    They always believe what they tell themselves.”