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Category: Marketing

  • This quote is a Marketing Masterclass

    Adopted from Seth Godin’s great marketing quotes..

    “If you use your money to create exceptional products and services, you won’t need to spend it on advertising.”

  • This quote endorses intrinsic motivation

    Intrinsic motivation is central to Motivation 3.0 as mentioned by Daniel Pink in his book Drive..

    The following great quote of Seth Godin endorses the fact that intrinsic motivation is here to stay in the modern era:

    “The most successful givers aren’t doing it because they’re being told to. They do it because doing it is fun. It gives them joy.”

  • This quote teaches us to be a STARTER everyday

    Adopted from Seth Godin’s great quotes..

    “The challenge, it turns out, isn’t in perfecting your ability to know when to start and when to stand by. The challenge is getting into the habit of starting.”

  • This great quote states that Innovation is the only option in the modern day

    Adopted from the following great quote of Seth Godin..

    “Is it any wonder we teach this mindset? Factories and managers don’t want spunk, or even innovation. They generally seek compliance. We rely on the disobedient few for innovation, but today, innovation is our only option.”

  • Using the Hedgehog concept to conceptualize an organization’s WHY

    Simon Sinek in his book Start With Why mentions about a WHY which is the reason why a company exists.

    Plain and simply  the vision statement of an organization that brings the WHY alive..

    Jim Collins in his book Good To Great mentions about the three circles and their intersection point which every great organization aims to reach to leave behind a legacy.

    The three points that represent the three circles are:

    1. What are you DEEPLY PASSIONATE about?
    2. What can you be BEST in the WORLD at?
    3. What drives your ECONOMIC engine?

    The intersection point is where each great organization focuses on to frame the WHY of the organization in order to walk the talk..

  • This quote educates us on the art of “Public Speaking”

    Adopted from the following great quote of Steve Jobs..

    “People who know what they’re talking about don’t need PowerPoint”

  • This quote inspires us to forget about the past

    Adopted from the following great quote of Steve Jobs..

    “Let’s go invent tomorrow rather than worrying about what happened yesterday”

  • This quote endorses the fact that Great Leaders are “hands on”

    Adopted from the following great quote of Steve Jobs

    The doers are the major thinkers. The people that really create the things that change this industry are both the thinker and doer in one person.”

  • This quote teaches us “customer delight”

    Adopted from the following iconic quote of Steve Jobs..

    “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”

  • People do not buy WHAT we do , they buy WHY we do

    Adopted from the lessons from Simon Sinek’s book Start With Why and Seth Godin’s great quotes..

    The following great quote from Seth Godin is a lesson to all marketers round the world..

    “People do not buy goods and services. They buy relations, stories and magic”