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Category: Marketing

  • Seven Deadly Flaws of ‘Carrot & Stick” Method

    The seven deadly flaws of the “Carrot and Stick” method are:

    1. They can extinguish INTRINSIC MOTIVATION
    2. They can DIMINISH PERFORMANCE
    3. They can CRUSH CREATIVITY
    4. They can crowd out GOOD BEHAVIOR
    5. They can encourage cheating , shortcuts and unethical behavior
    6. They can become addictive
    7. They can foster short term thinking

    Adopted from the book “Drive” by Daniel Pink

  • Alone is depressing , together is better

    The following quote from Simon Sinek highlights the fact that when alone we are weak but when we shed egos and reach out for help we can do remarkable things together.

    “To OVERCOME our CHALLENGES all that is required is the COURAGE to ASK for HELP.”

  • Leadership is not for everyone

    The following quote of Simon Sinek aptly highlights the fact that a LEADER is not one because of rank or position.Leadership has to be earned from followers.

    “A LEADER without a TITLE is BETTER than a title WITHOUT the ability to LEAD.”

  • What does “Stockdale Paradox” teach us?

    The Stockdale Paradox is stated as follows:

    “Retain faith that you will prevail in the end , regardless of the difficulties

    AND

    At the same time confront the most brutal facts of your CURRENT REALITY , whatever they might be.”

    A great organization or an individual realizes that there would not be good times always.Sometimes the tide will be rough and sometimes smooth.

    It is when the tide is rough , the “never say die” attitude prevails in the end and truly separates great individuals and organizations from the rest.

    The Stockdale Paradox teaches us to be tenacious to tide through the rough times.

    Adopted from Jim Collins’s book Good to Great

  • The DNA of “Optimism”

    Adopted from Simon Sinek’s great quotes

    “Optimism is the ability to FOCUS on where we are going , NOT where we are coming from.”

  • The best quote which makes us realize why together is indeed better

    The following quote adopted from Simon Sinek’s book Together is Better makes us realize why being Together is indeed Better.

    “To go FAST go ALONE , to go FAR go TOGETHER.”

  • Truthfulness and Trust go hand in hand

    Nothing summarizes this very truth than the following quote from Simon Sinek:

    “TRUST is BUILT on telling the TRUTH , NOT telling people what they want to hear.”

  • The Art of precise “Succession Planning”

    An iconic and infinite minded leader who loves his organization is one who does thorough and precise succession planning to ensure that the organization is in good hands even after he/she leaves the organization.

    In essence the reason the organization exists i.e. the WHY should not be lost when the visionary leader leaves.

    Nothing summarizes this better than the following great quote of Simon Sinek , adopted from The Infinite Game.

    “The ability to adopt an INFINITE MINDSET is a pre-requisite for any LEADER who aspires to leave their organization in better shape than they found it.”

  • The options we choose in life reveal our intentions

    Life is an infinite game where there is nothing like WINNING or LOSING.In the game of life there is only STAYING AHEAD or BEHIND.

    The only choice that we have in life is to choose to play the INFINITE GAME with either an INFINITE or FINITE mindset.

    The option that we choose to play the game in the end reveals whether we are playing for the short term or we are long term oriented.

    Adopted from Simon Sinek’s book The Infinite Game

  • Realizing this truth will help achieve “Fulfillment” in our lives

    Adopted from Simon Sinek’s leadership quotes:

    “The VALUE of OUR LIVES is not determined by what we do for OURSELVES.

    The VALUE of OUR LIVES is determined by what we do for OTHERS.”