The Stockdale Paradox is stated as follows:

“Retain faith that you will prevail in the end , regardless of the difficulties

AND

At the same time confront the most brutal facts of your CURRENT REALITY , whatever they might be.”

A great organization or an individual realizes that there would not be good times always.Sometimes the tide will be rough and sometimes smooth.

It is when the tide is rough , the “never say die” attitude prevails in the end and truly separates great individuals and organizations from the rest.

The Stockdale Paradox teaches us to be tenacious to tide through the rough times.

Adopted from Jim Collins’s book Good to Great