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Category: Marketing

  • “Great teachers” in schools is the need of the hour

    Good teachers in schools teach students to obey rules and ensure compliance.This education is perfectly suited for grooming a group of well trained factory workers.

    In the modern age of a knowledge worker to groom “Linchpins” requires Great Teachers who teach the below most important aspects:

    1) Solving INTERESTING problems

    2) Leadership traits

    Adopted from Seth Godin’s book Linchpin

  • What goes into a “Linchpin’s” persona

    The image below adopted from Seth Godin’s book Linchpin aptly highlights the ingredients of a Linchpin’s persona.

    Noteworthy is the fact that a Prodigy is NOT a Linchpin

  • When leaders express this most important “sentiment”

    “One of the most important sentiments any leader can express to someone in their charge is : “I have got your back.”

    Adopted from Simon Sinek’s great quotes.

  • How does a Linchpin see the world?

    “The linchpin sees the world very differently.

    Exceptional insight , productivity and generosity make markets bigger and more efficient.

    This situation leads to more opportunities and ultimately a payoff for everyone involved.

    The more a Linchpin gives , the more the market gives.

    Abundance is thus possible but only if we imagine it and then embrace it.”

    Adopted from Seth Godin’s book Linchpin

  • One big truth about a “Linchpin”

    “In every case the linchpins among us are NOT the ones born with a magical talent.

    They are people who have gone out of their comfort zone , who have decided that a new kind of work is important and hence trained themselves to do it.”

    Adopted from Seth Godin’s book Linchpin.

  • A Linchpin is indispensable

    “You do not become indispensable merely because you are different.

    But the only way to be indispensable is to be different.

    That is because if you are the same so are plenty of other people.”

    Adopted from Seth Godin’s book Linchpin.

  • How the factory model is irrelevant in the modern era

    When labor is dependent on management for the factory and the machines and the systems they use to do their work , the relationship would have issues associated with power and control.

    This way the factory needs labor for sure but labor needs a factory.In the factory age therefore it has always been easier for the management to replace labor than for labor to find a factory.

    In the modern era of the hyper connected world however the means of production = a laptop computer with internet connectivity.

    A mere thousand dollars of investment and a modern day knowledge worker gets an entire factory.

    Adopted from Seth Godin’s book Linchpin.

  • Of leadership and Action

    “Words may inspire but only action creates change.”

    Adopted from Simon Sinek’s great quotes.

  • The evolution of human being and value creation

    Adopted from Seth Godin’s book Linchpin the following image shows the human evolution with respect to value creation

    This outlines the need of a Linchpin in the modern era where creativity is the norm

  • Understanding this basic law of nature

    “What we do for others has a direct impact on how we feel about ourselves.”

    Adopted from Simon Sinek’s great quotes