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Category: Marketing

  • The Five Essential Personality Traits

    Most psychologists agree that there are five traits that are essential in how people look at us.

    These are:

    1) Openness

    2) Conscientiousness

    3) Extraversion

    4) Agreeableness

    5) Emotional Stability

    Adopted from Seth Godin’s book Linchpin

  • The Five Essential Personality Traits

    Most psychologists agree that there are five traits that are essential in how people look at us.

    These are:

    1) Openness

    2) Conscientiousness

    3) Extraversion

    4) Agreeableness

    5) Emotional Stability

    Adopted from Seth Godin’s book Linchpin

  • The Five Essential Personality Traits

    Most psychologists agree that there are five traits that are essential in how people look at us.

    These are:

    1) Openness

    2) Conscientiousness

    3) Extraversion

    4) Agreeableness

    5) Emotional Stability

    Adopted from Seth Godin’s book Linchpin

  • The Five Essential Personality Traits

    Most psychologists agree that there are five traits that are essential in how people look at us.

    These are:

    1) Openness

    2) Conscientiousness

    3) Extraversion

    4) Agreeableness

    5) Emotional Stability

    Adopted from Seth Godin’s book Linchpin

  • How Linchpins make use of their Deep Knowledge?

    Linchpins make their own MAPS.

    MAPMAKERS often have the confidence to draw MAPS because they understand their subject matter so deeply

    Adopted from Seth Godin’s book Linchpin

  • Why the new model of Commerce needs Linchpins?

    The new model of commerce is interactive , fluid and decentralized

    This is a far cry from the traditional model wherein a tiny group defines a product or brand and a team of people go to sell it.

    In the modern day every person who interacts with a consumer is doing marketing as leadership.

    Hence the need of a Linchpin

    Adopted from Seth Godin’s book Linchpin

  • Why the new model of Commerce needs Linchpins?

    The new model of commerce is interactive , fluid and decentralized

    This is a far cry from the traditional model wherein a tiny group defines a product or brand and a team of people go to sell it.

    In the modern day every person who interacts with a consumer is doing marketing as leadership.

    Hence the need of a Linchpin

    Adopted from Seth Godin’s book Linchpin

  • Why the new model of Commerce needs Linchpins?

    The new model of commerce is interactive , fluid and decentralized

    This is a far cry from the traditional model wherein a tiny group defines a product or brand and a team of people go to sell it.

    In the modern day every person who interacts with a consumer is doing marketing as leadership.

    Hence the need of a Linchpin

    Adopted from Seth Godin’s book Linchpin

  • How do Linchpins manage complex situations

    “Linchpins make their own MAPS and thus allow the organization to navigate more quickly than it ever could if it had to wait for the paralysed crowd to figure out what to do next”

    This is why Linchpins are so valuable during times of great complexity

    Adopted from Seth Godin’s book Linchpin

  • What makes a LINCHPIN indispensable?

    Seth Godin highlights the characteristics that make a LINCHPIN truly indispensable. The following diagram makes a mention of these qualities.

    When we take the path of servile obedience for the sake of risk averseness we end up surrendering a fulfilled life.