Why the new model of Commerce needs Linchpins?

The new model of commerce is interactive , fluid and decentralized

This is a far cry from the traditional model wherein a tiny group defines a product or brand and a team of people go to sell it.

In the modern day every person who interacts with a consumer is doing marketing as leadership.

Hence the need of a Linchpin

Adopted from Seth Godin’s book Linchpin

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