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Category: Marketing

  • Do you want to go FAST or FAR?

    Simon Sinek in his best sellee Together is Better makes a mention of the following-

    To go FAST go ALONE, to go FAR go TOGETHER

    Wonderful quote that makes us realize the feeling of togetherness

  • If you FAIL to form SOCIAL BONDS be prepared to FAIL.

    The following insight has been adopted from Simon Sinek’s great leadership quotes

    Success vs Failure
  • Aiming to be a MASTER? The 3 laws.

    These are the 3 laws on MASTERY as illustrated by Daniel Pink in his book Drive..

    1. MASTERY is a MINDSET
    2. MASTERY comes with DELIBERATE PRACTICE and comes with PAIN
    3. MASTERY is an ASYMPTOTE and hence a continuous never ending JOURNEY.

    Thus being aware of these 3 LAWS can help us take a step towards MASTERY.

  • THREE TIPS for an ENVIRONMENT driven by INTRINSIC MOTIVATION..

    The following THREE tips can help create a work environment to promote INTRINSIC MOTIVATION. Daniel Pink mentions the same in his best selling book named Drive.

    1. Encourage and make people feel good about participating with others in the ecosystem..
    2. Give people more autonomy to do their work
    3. Keep the system as OPEN as POSSIBLE.

    Watch out this space for more such inspirational and motivational insights.

  • How can GRATITUDE help REWIRE our BRAIN?

    The following great insight has been adopted from Simon Sinek’s great leadership quotes

    Showing GRATITUDE
  • Are you a RESPONSIBLE ENTREPRENEUR?

    A responsible entrepreneur is one who realizes that the purpose of his business is to focus on the following 3 aspects in order of PRIORITY..

    1. Advance a LARGER than LIFE PURPOSE
    2. PROTECTING the internal and external stakeholders
    3. Generating PROFIT

    Thus the order of priority matters in deciding whether an entrepreneur and hence the business is being responsible enough or not.

    Simon Sinek mentions the same in his book The Infinite Game.

  • Why “FIRE BULLETS THEN CANNONBALLS” guarantees long term SUCCESS?

    The following insight adopted from Jim Collins’s book Great by Choice shows why taking small bets is the preferred approach to achieve long term success by building on the small bets and taking a big bang approach after the small bets succeed. This is a proven methodology based on research done by Jim Collins for all 10X companies led by 10X leaders.

    Fire Bullets, Then Cannonballs: A bullet is an empirical test aimed at learning what works and that meets three criteria:  a bullet must be low cost, low risk, and low distraction.10Xers use bullets to empirically validate what will actually work.  Based on those empirical validation, they then concentrate their resources to fire a cannonball, enabling large returns from concentrated bets.

    Adopted from Jim Collins’s book Great by Choice
  • The BIGGEST PROOF of a HIRING MISTAKE..

    The following insight shared by Jim Collins is a masterstroke and illuminates us on the reason why underperformers are hired in any organization.

    “The moment you feel the need to tightly manage someone, you’ve made a hiring mistake. The best people don’t need to be managed. Guided, taught, led–yes. But not tightly managed.”

    Adopted from Jim Collins’s great quotes

    Thus having a robust hiring strategy in place will ensure minimizing hiring surprises and hence underperformers in an organization.

  • Why BEST FRIENDS end up as CO-FOUNDERS?

    The book Good to Great, by Jim Collins illuminates us on the need of having best friends in life to make our lives a better and fulfilling place.

    “For no matter what we achieve, if we don’t spend the vast majority of our time with people we love and respect, we cannot possibly have a great life. But if we spend the vast majority of our time with people we love and respect – people we really enjoy being on the bus with and who will never disappoint us – then we will almost certainly have a great life, no matter where the bus goes. The people we interviewed from the good-to-great companies clearly loved what they did, largely because they loved who they did it with.”

    Adopted from Jim Collins’s book Good to Great

    This is precisely the reason as to why great organizations like Apple, Microsoft have been co-founded by the best of friends.

  • How can PRODUCTIVE PARANOIA serve as a virtue?

    Jim Collins in his book Great by Choice goes ahead and explains the success recipe of 10X companies and leaders.

    Productive Paranoia is one such quality that helps these companies and leaders “course correct ” and hence achieve phenomenal success.

    10Xers remain productively paranoid in good times, recognizing that it’s what you do before the storm comes that matters most.  Since it’s impossible to consistently predict specific disruptive events, they systematically build buffers and shock absorbers for dealing with unexpected events.  They put in place their extra oxygen canisters long before they’re hit with a storm.

    Adopted from Jim Collins’s book Great by Choice

    Thus productive paranoia is a habit that needs to be practices to remain honest en-route a success journey.