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Category: Marketing

  • Why “FIRE BULLETS THEN CANNONBALLS” guarantees long term SUCCESS?

    The following insight adopted from Jim Collins’s book Great by Choice shows why taking small bets is the preferred approach to achieve long term success by building on the small bets and taking a big bang approach after the small bets succeed. This is a proven methodology based on research done by Jim Collins for all 10X companies led by 10X leaders.

    Fire Bullets, Then Cannonballs: A bullet is an empirical test aimed at learning what works and that meets three criteria:  a bullet must be low cost, low risk, and low distraction.10Xers use bullets to empirically validate what will actually work.  Based on those empirical validation, they then concentrate their resources to fire a cannonball, enabling large returns from concentrated bets.

    Adopted from Jim Collins’s book Great by Choice
  • The BIGGEST PROOF of a HIRING MISTAKE..

    The following insight shared by Jim Collins is a masterstroke and illuminates us on the reason why underperformers are hired in any organization.

    “The moment you feel the need to tightly manage someone, you’ve made a hiring mistake. The best people don’t need to be managed. Guided, taught, led–yes. But not tightly managed.”

    Adopted from Jim Collins’s great quotes

    Thus having a robust hiring strategy in place will ensure minimizing hiring surprises and hence underperformers in an organization.

  • Why BEST FRIENDS end up as CO-FOUNDERS?

    The book Good to Great, by Jim Collins illuminates us on the need of having best friends in life to make our lives a better and fulfilling place.

    “For no matter what we achieve, if we don’t spend the vast majority of our time with people we love and respect, we cannot possibly have a great life. But if we spend the vast majority of our time with people we love and respect – people we really enjoy being on the bus with and who will never disappoint us – then we will almost certainly have a great life, no matter where the bus goes. The people we interviewed from the good-to-great companies clearly loved what they did, largely because they loved who they did it with.”

    Adopted from Jim Collins’s book Good to Great

    This is precisely the reason as to why great organizations like Apple, Microsoft have been co-founded by the best of friends.

  • How can PRODUCTIVE PARANOIA serve as a virtue?

    Jim Collins in his book Great by Choice goes ahead and explains the success recipe of 10X companies and leaders.

    Productive Paranoia is one such quality that helps these companies and leaders “course correct ” and hence achieve phenomenal success.

    10Xers remain productively paranoid in good times, recognizing that it’s what you do before the storm comes that matters most.  Since it’s impossible to consistently predict specific disruptive events, they systematically build buffers and shock absorbers for dealing with unexpected events.  They put in place their extra oxygen canisters long before they’re hit with a storm.

    Adopted from Jim Collins’s book Great by Choice

    Thus productive paranoia is a habit that needs to be practices to remain honest en-route a success journey.

  • Why not ADOPT this PERSPECTIVE for a better LIFE?

    Leading life in a better manner just depends on changing our perspective

    This wonderful leadership quote from Simon Sinek illuminates us on adopting a new perspective to lead a healthy life

  • When can CHAOS be useful?

    The following leadership insight adopted from Simon Sinek’s great leadership quote illuminates us on the need of CHAOS to bring in INNOVATION

    CHAOS leads to INNOVATION
  • When can the adoption of CRAFTSMAN MINDSET be detrimental?

    The following 3 scenarios as mentioned by Cal Newport in his book So Good They Can’t Ignore You, may not be the most favorable ones to adopt a CRAFTSMAN MINDSET & can lead to detrimental results.

    1. The job presents few opportunities to distinguish yourself by developing relevant skills that are rare and valuable.
    2. The job focuses on something you think is useless or perhaps even actively bad for the world.
    3. The job forces you to work with people you really dislike.

    Thus being aware of these scenarios can help us avoid pitfalls while trying to force fit a CRAFTSMAN MINDSET.

  • The GOOD LEADER, BAD LEADER conundrum..

    The following leadership insight from Simon Sinek highlights the difference between Good and Bad leaders.

    A bad leader cares more about others hearing their ideas. A good leader cares more about hearing ideas from others.

    Adopted from Simon Sinek’s leadership quotes

    This is not only a masterclass in leadership but shows beyond doubt what goes into making great leaders truly special.

  • Why it may be time to junk the PASSION MINDSET ?

    Cal Newport in his book, “So Good They Can’t Ignore You”, lists out the pros and cons between PASSION and CRAFTSMAN mindset. He goes on to prove why CRAFTSMAN MINDSET is the preferred way forward for getting long lasting success in life.

    Whereas the craftsman mindset focuses on what you can offer the world, the passion mindset focuses instead on what the world can offer you. This mindset is how most people approach their working lives.

    Adopted from Cal Newport’s book So Good They Can’t Ignore You

    Thus unlike how most people approach their lives, great people adopt a CRAFTSMAN MINDSET to get long term success in life.

  • Do you LOVE what you DO? The NEXT logical step..

    The following insight which has been adopted from Cal Newport’s book So Good That they Can’t Ignore You, emphasizes the need of a CRAFTSMAN mindset for building up the necessary CAREER CAPITAL to master rare and invaluable skills.

    “If your goal is to love what you do, you must first build up ‘career capital’ by mastering rare and valuable skills, and then cash in this capital for the traits that define great work.”

    Follow this space for much such inspirational & motivational quotes