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Category: Marketing

  • VALUES define WORK CULTURE, provided you do THIS..

    The following self help and motivational insight has been adopted from Simon Sinek’s great leadership quote –

    “For values or guiding principles to be truly effective they have to be verbs. It’s not “integrity,” it’s “always do the right thing.” It’s not “innovation,” it’s “look at the problem from a different angle.” Articulating our values as verbs gives us a clear idea – we have a clear idea of how to act in any situation.”

    Simon Sinek leadership quote
  • How to BUILD TRUST? Great insight..

    The following insight has been adopted from Simon Sinek’s great leadership quote –

    “We don’t trust people to follow the rules. We trust people to know when to break them.”

    Simon Sinek leadership quote
  • Why makes VISIONARIES RARE?

    The following great insight has been adopted from Seth Godin’s book Poke The Box

    “Please stop waiting for a map. We reward those who draw maps, not those who follow them.”

    Seth Godin’s Poke The Box
  • What is stopping you from being an ENTREPRENEUR?

    The following great quote has been adopted from Seth Godin’s book The Practice.

    “The only choice we have is to begin. And the only place to begin is where we are. Simply begin. But begin.”

    Seth Godin’s The Practice
  • What are those THREE TRAITS that can make you a BETTER LEADER?

    The following insight has been adopted from Jim Collins’s book Great by Choice.

    The following THREE traits can make you a better leader from tomorrow –

    1. FANATICAL DISCIPLINE – Exhibited thorough a ’20 Mile March” helps great leaders course correct. They stay relentlessly focused and impose self imposed constraints.
    2. EMPIRICAL CREATIVITY – Through a “FIRE BULLETS THEN CANNONBALL” approach, great leaders take calculated bets and based on the success aim for larger investments.
    3. PRODUCTIVE PARANOIA – Great leaders maintain CASH reserves, bound risks and stay hypervigilant to monitor the external environment and adjust accordingly.
  • Do you LOVE your JOB? The METRIC

    The following great insight has been adopted from Simon Sinek’s leadership quote

    Simon Sinek quote
  • How is the JOURNEY of A MASTERPIECE like? Hear it from the MASTER

    The following great insight has been adopted from Seth Godin’s book The Practice.

    “As Susan Kare, designer of the original Mac interface, said, “You can’t really decide to paint a masterpiece. You just have to think hard, work hard, and try to make a painting that you care about. Then, if you’re lucky, your work will find an audience for whom it’s meaningful.”

    Seth Godin’s book The Practice
  • An ORGANISATION’S JOURNEY from being GOOD to GREAT..

    Every great company undertakes the journey shown as steps in the following snapshot adopted from Jim Collins’s Good to Great

    1. Use HEDGEHOG CONCEPT to be in the right business

    2. Fire BULLETS then CANNONBALL to validate its STRATEGY

    3. Build a culture of TRUST and EMPOWER employees

    4. The FLYWHEEL builds MOMENTUM

  • How can BETTER PREPAREDNESS give you MORE LUCK?

    In Jim Collins’s best seller Great by Choice the following beautiful quote from the great man Roald Amundsen makes it clear how BETTER PREPAREDNESS is closely intertwined with SUCCESS..

    “Victory awaits him who has everything in order = LUCK people call it. DEFEAT is CERTAIN for him who has NEGLECTED to take the necessary PRECAUTIONS in time – this is called BAD LUCK. ” – Roald Amundsen

    Jim Collins’s book Good to Great
  • DON’T be a GENIUS LEADER with THOUSAND FOLLOWERS for this REASON..

    The following leadership insight has been adopted from Jim Collins’s best seller Good to Great.

    Great organizations led by LEVEL 5 leaders, first get the RIGHT PEOPLE on the BUS before deciding on the answers to the STRATEGY related questions. Thus these organizations answer the “WHO” related questions before taking the “WHAT” related decisions.

    On the other hand, organizations led by a GENIUS leader with THOUSAND FOLLOWERS, decide on the “WHAT” questions without figuring out the SUCCESSION plan i.e. the “WHO” related questions.

    This is precisely the reason an ORGANIZATION led by a GENIUS LEADER with 1000 followers, are doomed in the long run after the demise of the GENIUS LEADER.