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Category: Marketing

  • What does SCIENCE have to say about PASSION?

    The following self help and motivational insight has been adopted from Carmine Gallo’s book Talk Like TED

    “Science shows that passion is contagious, literally. You cannot inspire others unless you are inspired yourself. You stand a much greater chance of persuading and inspiring your listeners if you express an enthusiastic, passionate, and meaningful connection to your topic.”

    Adopted from Carmine Gallo’s book Talk Like TED

    This is why passion spreads as a disease.

  • Did you know that our BRAIN hates BULLET POINTS?

    The following insight has been adopted from Carmine Gallo’s Presentation Secrets of Steve Jobs..

    “New research into cognitive functioning—how the brain works—proves that bullet points are the least effective way to deliver important information. Neuroscientists are finding that what passes as a typical presentation is usually the worst way to engage your audience.”

    Adopted from Carmine Gallo’s book The Presentation Secrets of Steve Jobs
  • The GOLDEN RULE for any COMPELLING PRESENTATION..

    The following insight has been adopted from Carmine Gallo’s book The Storytellers Secret.

    The 18-minute rule isn’t simply a good exercise to learn discipline. It’s critical to avoid overloading your audience. Remember, constrained presentations require more creativity.”

    Adopted from Carmine Gallo’s book The Storytellers Secret

    Thus the 18 minute rule is the secret to any successful presentation.

  • Great STORYTELLING is all about THIS..

    The following self help and motivational insight has been adopted from Carmine Gallo’s book The Storytellers Secret..

    “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

    This is why “how we make others feel”, counts in the end.

  • How to MAKE your STORY viral?

    The following self help and motivational insight has been adopted from Carmine Gallo’s book The Storytellers Secret.

    “It doesn’t matter what you’re selling, identify what makes you unique and interesting and have the courage to be authentic across all of the social media platforms from which you share your story.”

    Adopted from Carmine Gallo’s The Storytellers Secret

    This is when your story can spread like fire.

  • When can ECONOMICS make more SENSE?

    The following self help and motivational insight has been adopted from Dan Ariely’s book Predictably Irrational..

    “Wouldn’t economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?”

    Making more sense out of economics – adopted from Dan Ariely’s book Predictably Irrational

  • Why is INNOVATION a STATE of the MIND?

    The following self help and motivational insight has been adopted from David Rock’s book your Brain at Work.

    “We all often think about what’s easy to think about, rather than what’s right to think about.”

    Adopted from David Rock’s book Your Brain at Work

    This quirk of our brain is precisely the reason that INNOVATION never comes CHEAP.

  • Is it EASY to be MINDFUL?

    The following self help and motivational insight has been adopted from David Rock’s book Your Brain at Work..

    Mindfulness is a habit, it’s something the more one does, the more likely one is to be in that mode with less and less effort…it’s a skill that can be learned. It’s accessing something we already have. Mindfulness isn’t difficult. What’s difficult is to remember to be mindful.”

  • How Often has this happened to you?

    The following insight has been adopted from David Rock’s book Your Brain at Work..

    This quirk of the human brain often goes unnoticed but is something that is undeniable.

    We all often think about what’s easy to think about, rather than what’s right to think about”

  • SNAP Judgements are real, do you agree?

    The following insight has been adopted from Malcolm Gladwell’s book Blink and illuminates us on the power of snap judgements.

    “Anyone who has ever scanned the bookshelves of a new girlfriend or boyfriend- or peeked inside his or her medicine cabinet- understands this implicitly; you can learn as much – or more – from one glance at a private space as you can from hours of exposure to a public face.”