The Hooked Model of Nir Eyal that explains consumer engagement, is dependent on the right triggers. The role of triggers in the hooked model has been explained below.
Category: Motivational
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FOUR TRIGGERS to HOOK CONSUMERS
What are the top four triggers to hook consumers?
These are the four top triggers to hook consumers to a product and drive them to action.
As mentioned by Nir Eyal in his book Hooked, these triggers play a very important role in driving customer behavior and hence customer engagement.
Hence it is very important to be very mindful of each of these triggers
For another such wonderful insight from this fabulous book Hooked, please read below:
https://viewpointsunplugged.com/what-is-fogg-behavior-model-for-customer-engagement/
To know more about Nir Eyal and his book Hooked, please read below:
https://en.wikipedia.org/wiki/Nir_Eyal
If you have not read the book Hooked yet, I would highly encourage you to grab a copy of this book soon.
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COOKING is GREAT for MENTAL HEALTH. How?
I love to cook my own food. I love to bake cakes & many other items that keep me fit and healthy. Cooking is by the way great for mental health as well.
Research has related cooking with happiness, relaxation, increasing self confidence to name a few.
Research has also proven that baking your own cake can increase your levels of serotonin, dopamine, and oxytocin — all positive brain chemicals directly associated with overall mood and happiness. This in turn drives away all DEPRESSION and ANXIETY.
Thus if you have not yet started the journey would encourage you to take up cooking.
To understand more about right brain skills like cooking, read these insightful blogs.
Cooking is a form of PLAY, a right brain skills that adds more meaning to our lives.
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THREE REASONS drive EMAIL CRAVING
Top three Reasons that drive our email craving
To know the top three reasons that drive our email craving and hence obsession, read this blog post.
The expectation of rewards due to these three drivers play a key role in creating this craving.
As mentioned by Nir Eyal in this insight, the anticipation of these three rewards play a primary role in our obsession towards checking of emails.
To know another such interesting insights mentioned by Nir Eyal in his book, please read below:
https://viewpointsunplugged.com/what-is-fogg-behavior-model-for-customer-engagement/
The book Hooked is indeed a masterclass in case you are looking to design habit forming products and hence is a must read. So what are you waiting for? Grab your copy today:
https://www.amazon.in/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00NW01MKM
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My IRRATIONALITY around my FIRST COMPUTER
My first computer was a Desktop, long before the arrival of modern day sleek laptops. My love for my first computer and my refusal to sell it off even to this date, explains my irrationality around my first computer.
Research has proven that sellers irrationalize the value of their own possessions much more than the buyers perceive.
My love for my first computer and irrationality around wanting to sell it off to buy a newer sleek laptop explains this quirk.
Dan Ariely mentions at great length of this and other irrational quirks in his wonderful book Predictably Irrational.
Read this wonderful book to be enlightened on such unknown peculiarities of the human mind.
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Do Not Complain
What do you complain about the most?Whenever you are tempted to complain, do not complain. Follow Simon Sinek’s advice, see below.
Things will start getting more manageable.
For similar such Simon Sinek insights read below:
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Three Reasons WHY Google Search Stands Out
Though there are multiple reasons, these are three main reasons why google search stands out and has obliterated competition.
Though there were other search engines like AltaVista, AskJeeves, Yahoo to name a few, google search’s ease of use has led to a habit forming behavior in the minds of people.
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Why I Love Team Sport?
What are your favorite sports to watch and play?Both hockey and soccer that I love are both team sports. I will elaborate in this blog post why I love team sport.
Team sports are characterized by high performing and trusting teams. When you experience the team in action, you realize the value of working and being successful as a group.
As Simon Sinek says:
“A team is NOT a group of people who WORK TOGETHER.
A team is a group of people who TRUST each other”
Also I am constantly reminded that SUCCESS is a TEAM SPORT.Please read this blog on Navy Seals and what makes them so SUCCESSFUL.
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What is IKEA EFFECT?
Understand the Ikea Effect to increase customer engagement
Dan Ariely has coined the term Ikea Effect to enlighten all of us how the Swedish giant is able to drive customer engagement.
This phenomenon finds a mention in Nir Eyal’s book Hooked where he explains this principle to explain customer engagement.
By giving the ownership of assembling the items purchased to the customers, they get more attached towards them.
Along with this irrationality there are various such quirks that Dan Ariely has mentioned in his book Predictably Irrational.
Highlighted below is one such irrationality:
https://viewpointsunplugged.com/why-a-seller-values-property-more-than-buyer/
To know more about Nir Eyal and Dan Ariely please read the following links:
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Lottery to Optimism
What would you do if you won the lottery?If I had won the lottery, I would have translated the Lottery to preaching of Optimism.
I am very impressed by Simon Sinek’s Optimism Company and I would love to start something along similar lines.
The money won through lottery would help me fund my Optimism Company.
Optimism not only energizes but is the single most important positive emotion that enlivens us.
To know more about the Optimism Company read:
