What are the top four triggers to hook consumers?

These are the four top triggers to hook consumers to a product and drive them to action.

As mentioned by Nir Eyal in his book Hooked, these triggers play a very important role in driving customer behavior and hence customer engagement.

Hence it is very important to be very mindful of each of these triggers

For another such wonderful insight from this fabulous book Hooked, please read below:

https://viewpointsunplugged.com/what-is-fogg-behavior-model-for-customer-engagement/

To know more about Nir Eyal and his book Hooked, please read below:

https://en.wikipedia.org/wiki/Nir_Eyal

If you have not read the book Hooked yet, I would highly encourage you to grab a copy of this book soon.