The best definition of a consumer worldview can be found in Seth Godin’s book All marketers are Liars.
The insight inspired from the book has been illustrated below:
Category: Motivational
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Role of Frames in Storytelling
The role of frames in storytelling has been effectively outlined by Seth Godin in his book All marketers are Liars.
Frames are effectively utilized by smart marketers for effective storytelling to consumers.
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The Most Complete definition of Success
Daily writing promptWhen you think of the word “successful,” who’s the first person that comes to mind and why?When I think about being successful, my single parameter is Simon Sinek’s definition of Success, which is as follows. Hence the FIRST person who comes to my mind is Steve Jobs the co-founder of Apple Computers.
Steve Jobs was a visionary who has taught us to dream big via the possession of iconic Apple products e.g. MacBook, Iphone, Ipod etc.
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Top Two Steps to market a Product
This insight inspired from Seth Godin’s book All marketers are Liars mentions about the top two steps to market a product.
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Evolutionary Journey of Modern day Marketing
Know about the evolutionary journey of Modern Day marketing
Seth Godin mentions that modern day is all about storytelling. The evolutionary journey of modern day marketing is a shift from mass marketing to the ability to tell compelling stories.
This insight inspired from the book All marketers are Liars compares modern day marketing v/s historical marketing and hence shows the journey.
Through this insight we come to understand how modern day marketing has evolved over time.
In the industrial age, production dictated marketing whereas in the modern conceptual age storytelling plays a key role.
Have you read this book yet?
The book All Marketers are Liars is a masterclass in marketing. Please find below another wonderful post inspired from the same book.
https://viewpointsunplugged.com/typical-journey-of-a-good-story/
To know more about the author Seth Godin and his inspirational work please visit:
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The Magic of Empathy
The magic of empathy is what makes a good neighbor to understand the problems to those staying around him.
Empathy is indeed a special human feeling and is hard to replicate.
As Daniel Pink says:
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Five Principles to adopt an Infinite Mindset
There are five principles that define the life I live by adopting an Infinite Mindset.
- Advance a Just CAUSE which acts as a GUIDING STAR for motivating myself.
- Constant endeavor to build trust at home and workplace wherein people feel psychologically safe in my company
- Respect , study and be prepared to learn from Worthy Rivals to keep playing the infinite game more effectively
- Avoid complacency & Prepare for Existential Flex which is run time disruption at a time things are going well. This helps me course correct as needed.
- Demonstrate the Courage to Lead
All these principles have been inspired from Simon Sinek’s work in his book The Infinite Game.
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Life is an Infinite Game
Daily writing promptWhen was the first time you really felt like a grown up (if ever)?The time when i felt like a grown up is when I realized that life is an Infinite game. This is when I realized that competition hardly matters, what really matters is being a better version everyday.
Frequently we end up comparing with others and get stressed up without realizing that god has handed each one of us a different question paper to solve.
Read these insights to know more –
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Practice the JOY of GIVING
Daily writing promptIf you had a million dollars to give away, who would you give it to?If I had a million dollars to give away, for the joy of giving, I would have set up an Optimism company to motivate stressed out people. My goal with this Optimism company is to educate seekers of motivation how to adopt a positive mindset in order to remain in flow.
There are no better positive emotions than optimism and the joy of giving.
Read this insight to understand the benefits when we practice the art of giving.
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Blueprint of the Modern Schooling System
Daily writing promptWhat’s something you would attempt if you were guaranteed not to fail.If I were guaranteed NOT to FAIL, I would create a BLUEPRINT of the MODERN SCHOOLING system.
Schools have been designed to create compliant factory workers right from the start of industrial age.
In the blueprint of the new age schooling system I would ensure that I do the following:
- Encourage students to ask the RIGHT QUESTIONS
- Encourage role plays that prepare students as future LEADERS
- Support students in solving CREATIVE and DIFFICULT problems even if they were to FAIL.
Once these three criteria are met, i am sure our schools will be able to produce students who are well prepared in the modern conceptual age.
Read the following insightful blogs from To Sell is Human and Dip to know more:
