Fibs versus Frauds in marketing determines which story wins over a consumer and which one falls flat.
Authentic storytelling is key to marketing a product and this insight typifies the same.
Category: Motivational
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The DIP CURVE and its significance
The Journey towards mastery
The Dip curve is a concept highlighted by Seth Godin in his best selling book. This is indeed a fascinating book and whatever I have learnt from this book I would like to enlighten you to help you take a step towards mastery.
Significance of Dip Curve
In his best selling book, Seth Godin has mentioned about this curve and hence the journey towards attainment of mastery. Like our life has ups and downs, the journey towards Mastery is filled with pitfalls. He who gets out of the DIP by showing the right amount of resilience, wins in life. Hence I find this concept not only realistic but very inspirational as well.
Highlighted below is the essence of the DIP CURVE and the various stages involved. The key point is the DIP wherein resilience, mental strength and will power is going to help you cross the chasm and eventually attain mastery
For another such insightful from Seth Godin, please visit:
https://viewpointsunplugged.com/what-does-woodpeckers-obsession-teach-us/
The book Dip by Seth Godin is a true masterclass. I would encourage all of you to grab a copy and be enlightened.
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How BEST BUY’s bet on ANGELS paid off?
Best Buy’s bet on Angels over Devils paid off and resulted in huge profits.
This marketing masterclass wherein Best Buy focused on loyal customers paid off is a great lesson.
The below mentioned insight illustrates the same.
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Childlike Inquisitiveness
Being a kid at heart means exhibiting childlike inquisitiveness.
All great leaders are kids at heart and consider themselves as students as opposed to experts.
Exhibiting childlike inquisitiveness enables us to learn by the day by means of asking the right questions.
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THREE Magic Genie WISHES
The Three magic genie wishes of mine would be as follows:
- Feel INSPIRED and FULFILLED every single day
- Ability to FOCUS and engage in DEEP WORK which helps to leave behind a legacy
- Ability to adopt an INFINITE MINDSET to improve myself as an individual every single day.
Even in my prayers to god, these are the three wishes I wish come true.
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Quirk on Human Decision Making
A Quirk on human decision making has been beautifully illustrated by Seth Godin in All Marketers are Liars.
Here is the insight
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When is a Family in Full Flow?
Being in Full Flow
Being in full flow is very energizing and leads to fulfillment. In his book Flow, the author further highlights that a family member and hence the family is in full flow when as a family we are able to combine differentiation with integration. So when is a family in full flow? Read on to know more.
Combine Differentiation and Integration for realizing Flow
From the perspective of a family, differentiation is is with respect to the fact that each family member gets to follow his or her passion.
Integration happens when all of the members unite for a common purpose larger than themselves.
Thus by combining differentiation and integration, a family is able to unleash a flow experience, as mentioned in this wonderful insight.
Know more about the Flow experience
To know more about flow experience and how it helps to energize us please read this wonderful insight inspired from the book Flow.
https://viewpointsunplugged.com/being-in-flow-leads-to-happiness-how/
To know more about the author and his work visit this link:
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IDEA versus VIRUS
When we compare an Idea versus a virus there are some startling similarities that we can realize.
This is precisely the reason Seth Godin mention about an Ideavirus in his book All Marketers are Liars.
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Walk More to Reduce Stress
Walking is the physical activity I love to do everyday. Research has proven that if you walk more you can reduce stress.
Walking activates our motor cortex and helps reduce stress.
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The Power of Authentic Stories
The Power of Authentic stories that marketers tell consumers can be understood from the below insight.
This insight has been inspired from All Marketers are Liars.
