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Category: Self Help

  • “All Marketers Are Liars” – Book by Seth Godin – 3 key takeaways

    3 key takeaways are –

    1. Now marketing is no longer advertising as it used to be in the era when television ads were dominating.Now marketing is storytelling and production is no longer the distinguishing factor.
    2. A great marketer , in the modern era , tells an authentic story considering the worldview that the consumer believes in.This enables the consumer to tell a lie to himself considering the worldview he believes in.In due course of time the course of time the consumer spreads this lie with passion with other fellow consumers.
    3. Storytelling is based on an understanding of the human brain.The human brain is very adept at making snap decisions putting aside facts.The brain craves for something that is new , tries to understand the causation of events and predicts results.
  • What is Oxytocin ?? – why do we need to know??

    Oxytocin is the fulfillment related chemical that flows through our veins.

    Oxytocin flows when we get fulfillment by doing something selflessly.

    Oxytocin can help increase immunity and fights stress

    The flow of oxytocin cannot be tricked and true fulfillment needs to happen for this to flow.

  • Steve Jobs great quotes – Number 40

    “Don’t let the noise of other’s’ opinions drown out your own inner voice.” –Steve Jobs

  • Steve Jobs great quotes – Number 39

    “The greatest thing is when you do put your heart and soul into something over an extended period of time, and it is worth it.” – Steve Jobs

  • Steve Jobs great quotes – Number 38

    “The only way to do great work is to love what you do.” – Steve Jobs

  • Steve Jobs great quotes – Number 37

    “When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.” – Steve Jobs

  • Steve Jobs great quotes – 36

    Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them. – Steve Jobs

  • The role of Neo-Cortex of brain – Simplified

    Neo-Cortex is the part of the brain that help to perform calculations , complex analysis , rational thinking.

    This is the part of the brain that separates us from other animals , it is called the new brain.

    Some major tasks performed by neo-cortex

    1. Complex analysis & calculations
    2. Connecting dots
    3. identifying patterns
    4. Innovating and finding new patterns

    If the negative emotions of the limbic brain are controlled , neo-cortex can help to re-define our civilization.

  • Seth Godin great quotes – Number 15

    “Quitting is not the same as failing.” – Seth Godin

  • Seth Godin great quotes – Number 14

    “We’ve greatly exaggerated the risk of sinking, without celebrating the value of swimming.” – Seth Godin