Pile On Motivation

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Category: Self Help

  • “LinchPin” by Seth Godin – Key Takeaways

    A linchpin is one who:

    1. Masters the limbic brain(devil) and lets their rational brain take charge of the fear , stress of the limbic brain when it comes to taking risks in order to create insanely different things to achieve fulfillment.
    2. Challenges the status quo
    3. In the modern age where factory model has become irrelevant , has the guts to take risks to avoid sheep-walking.

     

  • Influencing “Early Adopters” need of the hour for the modern day marketer

    Seth Godin’s wonderful work related to “All Marketers Are Liars” , “Purple Cow” and their relationship with “Gordon Moore’s idea diffusion” curve . highlights the need of modern day marketers to influence “Early Adopters” to ensure customer stickiness.

    Though the “early and late majority” form a chunk of the market share , only when the early adopter is convinced of the quality & remarkability of a product , they will sneeze and spread the idea virus to their friends , family etc. who are part of the early and late majority and fully depend on their decisions on the innovators and early adopters.

     

  • Idea Diffusion Curve For a Marketer – What is it?

    Gordon Moore’s idea diffusion curve is a very important lesson to keep in mind for marketers.Knowing this helps to position a product and target to specific groups of customers.

    There are 4 categories of people talked about here –

    1. Innovators – These are the ones who always like experimenting with new products and take the maximum risk when it comes to trying out a new product.
    2. Early Adopters – These like innovators come a little late in the game but are very open to try out new products and experiment a lot.

    Once innovators and early adopters like a product they like spreading the idea virus to the rest of the following groups which may be their friends , followers , family etc.

    1. Early and late majority – These are the ones who buy a product only when the word has spread about the benefits of the product. They are risk averse and listen to the advise of the 1st two groups and buy a product. But they form the mass market share.
    2. Laggards – These are people who buy a new product only when the old product is no longer is use in that age. For example these are the ones who started buying smartphones when they realized key pad phones were going out of the market.

  • “Purple Cow” by Seth Godin – key insights

    Purple Cow , the book by Seth Godin , which talks of doing something remarkable to stand out of the clutter , to me , has the following key lesson.

    1. In the age when consumers have too much of choices and too less of time , creating a purple cow and framing a compelling story around it is the key to stand out and be remarkable.
    2. Once the story is ready provided the product is equally good , the job of the modern day marketer is to take the purple cow to the innovators and early adopters. They would then like it , sneeze and spread the idea virus to the early and late majority in the idea diffusion curve.
    3. This would enable the product or idea to tip.

  • Playing “Infinite Games” in business

    Simon Sinek’s youtube videos on Infinite Games being played in business , have the following key takeaways.

    Businesses who prefer playing infinite games:

    1. Know that they need to make a better version of themselves by the day.This is the reason they do not compare themselves with others
    2. Are not obsessed with beating the competition , they are obsessed with trying to make themselves and their products each and every day they operate.
    3. Their goals are not short term oriented , they go long and choose long term gains over short term quick fixes.
    4. Are rational in realizing that their products and strategies are bound to be unsuccessful at times , they just take these in their stride and move on.

  • Fish Philosophy workplace lessons – 4 key tenets

    The following 4 key tenets as mentioned in the Fish philosophy are absolutely vital in our modern day workplaces.

    1. Play – Think work as play to get rid of boredom in order to make work enjoyable
    2. Choose Your Attitude – Without bothering about extraneous situations , circumstances , caustic people around , choose your own attitude and make work enjoyable by choosing a positive attitude.
    3. Be Present – Enjoy the present moment without cribbing about the past and future which are not in our control.
    4. Make it their day – Even though we may be having a rough time at work , there may be a lot of people in our workplaces who may need our help and affection.By helping them and relating to them we can make their day without being selfish enough to just think about our gains.

  • Authentic storytelling to create purple cows

    All Marketers are Liars By Seth Godin relates the concept of authentic storytelling to creating purple cows(something remarkable).The central idea that resonated with me , in terms of modern day marketing , is as follows:

    Authentic storytelling by creating frames understanding the worldview of a consumer , would resonate with the consumer, make him tell a bigger lie to himself supporting his own worldview. The best case is when the consumer is willing to spread this lie to more and more of his friends and acquaintances , with passion.

    This would thus make the idea spread.Fibs as against frauds can be used to support the story being told to the consumer.

  • “All Marketers Are Liars” – Book by Seth Godin – 3 key takeaways

    3 key takeaways are –

    1. Now marketing is no longer advertising as it used to be in the era when television ads were dominating.Now marketing is storytelling and production is no longer the distinguishing factor.
    2. A great marketer , in the modern era , tells an authentic story considering the worldview that the consumer believes in.This enables the consumer to tell a lie to himself considering the worldview he believes in.In due course of time the course of time the consumer spreads this lie with passion with other fellow consumers.
    3. Storytelling is based on an understanding of the human brain.The human brain is very adept at making snap decisions putting aside facts.The brain craves for something that is new , tries to understand the causation of events and predicts results.

  • What is Oxytocin ?? – why do we need to know??

    Oxytocin is the fulfillment related chemical that flows through our veins.

    Oxytocin flows when we get fulfillment by doing something selflessly.

    Oxytocin can help increase immunity and fights stress

    The flow of oxytocin cannot be tricked and true fulfillment needs to happen for this to flow.

  • Steve Jobs great quotes – Number 40

    “Don’t let the noise of other’s’ opinions drown out your own inner voice.” –Steve Jobs