Emotional vs Rational brain arousal

The rational brain or “neo cortex” gives human beings the unique ability to analyze , rationalize & brainstorm , given a problem statement

On the other hand , limbic or emotional brain has been inherited from apes , gives us emotions e.g. feelings of love , affection etc.

To understand the respective arousal , nothing can be more apt than the following saying from Simon Sinek , adopted from the book titled “Together is Better”

Our minds can be convinced but our hearts must be won”