Adopted from Jim Collins’s book titled “Great By Choice”.

Innovative high performing companies adopt a “Fire Bullets” then “cannonball” approach to outwit their rivals in the infinite game of business.In such an approach starting from firing bullets to test out the incremental innovation is imperative to scale up and later fire cannonballs.

The following are the three components of a “bullet”

1. Low Cost – Should not jeopardize the business model
2. Low risk
3. Low distraction

Once these steps are validated and “bullets” fired hit their targets it should give a fair enough indication to scale up and fire “cannonballs”

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