Emotional Design by Don Norman makes a mention of this.The three layers of the brain w.r.t product design interpretation summarized as follows:
Visceral Layer – This is the layer of brain which gets turned on by attractiveness or appearance of product.
Behavioral Layer – Gets turned on by performance or usability friendliness , robustness of product.
Reflective Layer – This is the uniqueness of humans where memories caused due to fulfillment result in a everlasting impact.
Emotional Design by Don Norman makes a mention of this.The three layers of the brain w.r.t product design interpretation summarised as follows:
Visceral Layer – This is the layer of brain which gets turned on by attractiveness or appearance of product.
Behavioural Layer – Gets turned on by performance or usability friendliness , robustness of product.
Reflective Layer – This is the uniqueness of humans where memories caused due to fulfilment result in a everlasting impact.
The processing of brain , as mentioned by Don Norman in Emotional Design , in humans involves the following major layers:
1) Visceral layer – This is called “lizard brain” and is related to emotions only.This is at the core of the human brain.
2)Behavioural Layer – This relates to the habit patterns that can be honed by practice and can be performed sub-consciously.This is ingrained in dogs/horses as well as other animals who can be trained.
3)Reflective Layer – This is the rational brain that makes humans separate from other animals.
Human feelings guided by human Brain is an interplay of the above three layers.
Came across this article from http://www.inc.com on the 3 interview questions , Mary Barra the CEO of GM always asks prospective employees.
Very nice read………..
I recently came across a great post from yourstory.com and felt like sharing the same.For budding entrepreneurs who are not willing to take the risk and pain of starting from scratch there is “intrapreneurship”.
The 8 principles of nurturing “intrapreneurship” in great organizations with examples of these getting adopted has been mentioned in the following link..
https://yourstory.com/2019/08/intrapreneur-principles-simone-ahuja
Happy reading..
Very interesting formula provided by Cal Newport in the book Deep Work is as follows:
High Quality Work = (Time spent) * Intensity of Focus.
This thus makes deep work necessary for creating something magical.
In the book Deep Work , Cal Newport mentions that in the absence of a need for deep work , knowledge workers are very busy checking emails frequently , attending/setting up meeting requests and engaged in tasks he terms as “busyness as a proxy for productivity“.
This is indeed alarming as well as illuminating since in the absence of a proper metric for productivity , knowledge workers are busy engaging in activities which were the central theme of the Industrial Age.
Like a metric e.g. h-index(used for research) , the modern day knowledge worker should be encouraged to do deep work by means of such pointed metrics to help unleash creativity to take the human race progress even further in the modern Conceptual age driven by knowledge workers.
In “Deep Work” by Cal Newport , the author mentions the following notable techniques to practice the philosophy of “deep work” to create something magical in the modern day economy.
Depending on the nature of a person , any of these modes must be followed.
“Deep Work” by Cal Newport is very illuminating and goes a long way in communicating the value of “deep work” as against distraction led shallow work in the form of social media posts , frequent emails , phone calls etc.
The messages conveyed in this book would act as an eye opener to the new age millennial who is addicted to the social media.
To me the best part in “deep work” is the importance attached to “oligodendrocytes”.These are highly specialized neural cells whose function is to myelinate neurons and keep an individual focused.
“Deep work”, Cal Newport says. stimulates oligodendrocytes to help an individual stay focused and concentrate towards creating something magical. All examples of celebrities for e.g Carl Jung , Bill Gates who have spend a considerable amount of time in isolation goes to show by a long way that true creativity can be nurtured only in isolation free from the distraction of social media , emails , phone calls etc.
Hence the need in the modern economy to be precious and create something magical is to regularly practice the art of “deep work” as against distraction led shallow work.