When we compare an Idea versus a virus there are some startling similarities that we can realize.
This is precisely the reason Seth Godin mention about an Ideavirus in his book All Marketers are Liars.
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Walk More to Reduce Stress
Walking is the physical activity I love to do everyday. Research has proven that if you walk more you can reduce stress.
Walking activates our motor cortex and helps reduce stress.
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The Power of Authentic Stories
The Power of Authentic stories that marketers tell consumers can be understood from the below insight.
This insight has been inspired from All Marketers are Liars.
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Dreams make us HUMAN
Indeed going to the moon is a DREAM I cherish a lot. Dreams make us HUMAN and provide us the fuel to lead our lives.
Dreams can change the course of history as proven by Dr Martin Luther King.
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The Four Step Response of Consumer Brain towards Marketing
The Four Step Response of Consumer Brain towards Marketing has been highlighted in this blog post.
The same has been inspired from Seth Godin’s book All Marketers are Liars.
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Simon Sinek’s Optimism Company
Daily writing promptWhat alternative career paths have you considered or are interested in?Being an ardent fan and follower of Simon Sinek, I have a long term desire to contribute to Simon Sinek’s Optimism Company.
For those of you who don’t know about it:
Simon launched The Optimism Company to help companies inspire their people. The digital learning company offers live online classes, on-demand courses, keynotes, and workshops to help teach leadership, purpose, and culture.
Since all of us are in dire need of optimism, learning and teaching nuances on optimism would be real fun.
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Extending Idea Diffusion Curve to Marketing
Extending George Moore’s Idea Diffusion Curve to marketing of new products is what we talk about in this post.
Seth Godin talks about tapping in UNFULFILLED worldview through compelling storytelling in his book, All Marketers are Liars.
As shown in the insight below, once the unfulfilled worldview is tapped into by the storytelling ability of a marketeer, these early adopters help to spread the word.
This is how Seth Godin talks about extending the idea diffusion curve to marketing.
For one more insightful post from this book, visit this link:
https://viewpointsunplugged.com/the-five-steps-of-remarkable-marketing/
To know more about the author Seth Godin and his blogsite please visit:
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Know your BRAIN better for IMPROVED PERFORMANCE
My specialty food is FOOD for THOUGHT. Knowing oneself better can help us evolve as individuals.
One such example is knowing our brain better for improved performance.
Read this insight for knowing more about your brain and their functioning in our day to day lives.
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THREE historical events I cherish the Most
The THREE historical events I cherish the most are as follows:
- 1983 – Invention of the Internet – This ushered in the knowledge worker age and heralded the era of STARTUPS.
- 1986 – James Carse published the book Finite and Infinite Games, which later inspired Simon Sinek to give birth to his book The Infinite game
- 2007 – The year in which Steve Jobs gave a storytelling masterclass while launching the iPhone.
These three events are particularly noteworthy from the point of view of inspiration and motivation.
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Choose to take the Risk of Optimism
Daily writing promptWhat’s the biggest risk you’d like to take — but haven’t been able to?The risk of optimism is what I would aim to take at every possible moment.
Research shows that the following are three major benefits of optimism:
- Optimism can protect against depression — even for people who are at risk for it
- An optimistic outlook makes people more resistant to stress.
- Optimism may even help people live longer.
