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Tag: big hairy audacious goals

  • What are the FOUR types of Big Hairy Audacious Goals?

    Big Hairy Audacious Goals and their types

    Jim Collins mentions about Big hairy Audacious Goal in his book Built to Last as the pre-requisite to stimulate progress. Over the years iconic companies have set different kinds of Big Hairy Audacious Goals to carve a niche out for themselves. Illustrated below are the 4 different possibilities of BHAGs

    “4 types of BHAGS – target BHAGs (Sam Walton, my first store will have a profit per square foot), creative impact BHAG (Microsoft, create a computer on every desk), a common enemy BHAG (we will win, we will crush them…think NIKE), role model BHAG (we want to be iconic in our industry).”

    Jim Collins – Built to Last

  • How can a Big Hairy Audacious Goal stimulate progress?

    Big Hairy Audacious Goals – Your recipe for progress

    Big Hairy Audacious Goal or BHAG is a term coined by Jim Collins in his best seller book Built to Last, that would also keep either an individual or organization setting such a goal on their toes, keep them honest and hence motivate them for eventual progress.

    The insight adopted from Jim Collins’s book explains crisply the benefits of setting a BHAG in our lives.

    “Set goals that are so big, so hairy, they make you gulp. When you’re about to fall asleep, your BHAG (Big Hairy Audacious Goal) is there by your bed all hairy with glowing eyes. When you wake up it’s there: ‘Good morning, I am your BHAG. I own your life’.” 

    Jim Collins – Built to Last