What are the FOUR types of Big Hairy Audacious Goals?

Big Hairy Audacious Goals and their types

Jim Collins mentions about Big hairy Audacious Goal in his book Built to Last as the pre-requisite to stimulate progress. Over the years iconic companies have set different kinds of Big Hairy Audacious Goals to carve a niche out for themselves. Illustrated below are the 4 different possibilities of BHAGs

“4 types of BHAGS – target BHAGs (Sam Walton, my first store will have a profit per square foot), creative impact BHAG (Microsoft, create a computer on every desk), a common enemy BHAG (we will win, we will crush them…think NIKE), role model BHAG (we want to be iconic in our industry).”

Jim Collins – Built to Last

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