Big Hairy Audacious Goals and their types

Jim Collins mentions about Big hairy Audacious Goal in his book Built to Last as the pre-requisite to stimulate progress. Over the years iconic companies have set different kinds of Big Hairy Audacious Goals to carve a niche out for themselves. Illustrated below are the 4 different possibilities of BHAGs

“4 types of BHAGS – target BHAGs (Sam Walton, my first store will have a profit per square foot), creative impact BHAG (Microsoft, create a computer on every desk), a common enemy BHAG (we will win, we will crush them…think NIKE), role model BHAG (we want to be iconic in our industry).”

Jim Collins – Built to Last