How can a Big Hairy Audacious Goal stimulate progress?

Big Hairy Audacious Goals – Your recipe for progress

Big Hairy Audacious Goal or BHAG is a term coined by Jim Collins in his best seller book Built to Last, that would also keep either an individual or organization setting such a goal on their toes, keep them honest and hence motivate them for eventual progress.

The insight adopted from Jim Collins’s book explains crisply the benefits of setting a BHAG in our lives.

“Set goals that are so big, so hairy, they make you gulp. When you’re about to fall asleep, your BHAG (Big Hairy Audacious Goal) is there by your bed all hairy with glowing eyes. When you wake up it’s there: ‘Good morning, I am your BHAG. I own your life’.” 

Jim Collins – Built to Last