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Tag: CSR vs Just Cause

  • Why CSR cannot substitute a Just Cause?

    Corporate Social Responsibility(CSR) programs are for most part business speak for giving to charity.

    A company cannot be cause driven just because they spinsor walkathons and donate to charity.

    A just cause is a vision in the broader sense where doing good is the first priority , money comes as the byproduct , whereas in CSR money is the criteria for doing good.

    The order of doing good and making money highlights the difference

    Adopted from Simon Sinek’s book “The Infinite Game”

  • Why CSR is not same as “A Just Cause”?

    A company cannot be cause driven just because of charitable grants as part of its CSR(Corporate Social Responsibility).

    No amount of CSR should be able to offset the excessive finite focus the company may be having.

    A CSR should be part of a broader strategy to advance the “Just Cause”.The way a company makes money as well as the way in which is gives money for e.g. via charitable means should both contribute towards advancing the “Just Cause”.

    Simon Sinek very aptly makes these points to highlight how CSR is different than a “Just Cause”.