A company cannot be cause driven just because of charitable grants as part of its CSR(Corporate Social Responsibility).

No amount of CSR should be able to offset the excessive finite focus the company may be having.

A CSR should be part of a broader strategy to advance the “Just Cause”.The way a company makes money as well as the way in which is gives money for e.g. via charitable means should both contribute towards advancing the “Just Cause”.

Simon Sinek very aptly makes these points to highlight how CSR is different than a “Just Cause”.

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