These are the primary responsibilities for any business

The following are the primary responsibilities of any business.

  1. Advancing a Purpose – This offers people a sense of belonging and gets their buy in to the JUST CAUSE
  2. Protect People – Operate in such a way that protects the interests of people who buy from us and who work for us
  3. Generate profits – Money is fuel for a business to remain viable so that a company can exist to advance the first two priorities.

The order in which a company approaches the priorities makes us realize whether the company is playing with a finite or an infinite mindset in the infinite game of business.

Adopted from Simon Sinek’s book The Infinite Game


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