The following are the primary responsibilities of any business.
- Advancing a Purpose – This offers people a sense of belonging and gets their buy in to the JUST CAUSE
- Protect People – Operate in such a way that protects the interests of people who buy from us and who work for us
- Generate profits – Money is fuel for a business to remain viable so that a company can exist to advance the first two priorities.
The order in which a company approaches the priorities makes us realize whether the company is playing with a finite or an infinite mindset in the infinite game of business.
Adopted from Simon Sinek’s book The Infinite Game