If only BUSINESSES the world over could realize their RESPONSIBILITY in this order..

Adopted from the following great insight shared by Simon Sinek from his book The Infinite Game

The definition of the responsibility of business must: Advance a purpose: Offer people a sense of belonging and a feeling that their lives and their work have value beyond the physical work. Protect people: Operate our companies in a way that protects the people who work for us, the people who buy from us and the environments in which we live and work. Generate profit: Money is fuel for a business to remain viable so that it may continue to advance the first two priorities.”