Why the combination of CEO with “WHY” and COO with “HOW” is a deadly combo?

Look at the success of companies like Apple , Microsoft , SWA and you realize how the combination of a person who knew WHY and a person who knew HOW resulted in such an iconic organization.

Paul Allen had the HOW whereas Bill Gates had the WHY to create a PC industry and Microsoft came out as an industry icon.Had Gates not had the vision Paul Allen could not created his magic for Microsoft.

Same holds good for Apple.Steve Jobs had the WHY whereas Steve Wozniak knew HOW to translate the WHY into reality.

It is a proven fact that in any iconic organization the combination of a CEO who knew WHY and a COO who knew HOW has always been a deadly combination.

Adopted from Simon Sinek’s book the Infinite Game


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