Why CSR cannot substitute a Just Cause?

Corporate Social Responsibility(CSR) programs are for most part business speak for giving to charity.

A company cannot be cause driven just because they spinsor walkathons and donate to charity.

A just cause is a vision in the broader sense where doing good is the first priority , money comes as the byproduct , whereas in CSR money is the criteria for doing good.

The order of doing good and making money highlights the difference

Adopted from Simon Sinek’s book “The Infinite Game”