A CEO’s job is to ensure everyone clearly understands the vision or the just cause and all C level execs direct their efforts to advance the just cause
Since the CEO is the holder , communicator and protector of the vision , the person will be better equipped to discharge responsibilities if he/she steps into the role of a Chief Vision Officer or CVO
In an infinite game thus the new title of a CEO should be CVO
Adopted from Simon Sinek’s book “The Infinite Game”