The three pillars that outline the responsibility of every business are:

1) Advance a just cause – Just cause should be advanced to make the cause of existence of the business bigger than itself.This can be achieved by giving a sense of belonging.

2) Protect the People – Unless the people feel safe they would not be motivated to give off their best.

3) Generate profit – To advance the business in order to enable it to survive the test of time.

These three pillars have been the foundation based on which iconic companies like Apple , CostCo have built their business in order to be relevant in the infinite game of business.

Simon Sinek mention about this in his book “The Infinite Game”.

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