In 2018 , Larry Fink the CEO of BlackRock ,caused a bit of stir with his letter to CEO’s highlighting “Sense Of Purpose”.

This shows the importance of a just cause and sense of purpose in any modern day business to make an organization relevant in the infinite game of business.

Please find below the link for the letter titled “Sense Of Purpose”.I personally found it very illuminating.

https://corpgov.law.harvard.edu/2018/01/17/a-sense-of-purpose/

Simon Sinek mentions this in his book titled “The Infinite Game”