Leader or followers , “Just Cause” makes more sense to whom?

A visionary leader is one who envisions a “just cause” or purpose which the followers must buy in to , for it to result in a movement.

The cause should be strong enough to arouse emotions in the followers so that their visceral senses direct them to join the cause and be part of the movement.

Thus the just cause or reason to join the vision of a leader is not only important to the one who espouses it , it is equally important to the followers who join the movement.

Adopted from Simon Sinek’s book titled “The Infinite Game”

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