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Tag: dopamine the addictive chemical

  • Why extrinsic rewards are a source of depression?

    The Carrot and Stick method of motivation to stimulate desired behavior from individuals focuses on EXTRINSIC rewards to stimulate desired behavior.

    Rewards in such a case act as an addictive agent and activates reward seeking addictive behavior in individuals.The expectation of reward stimulates nucleus accumbens and makes us eager to perform the task in the expectation of rewards.This may even come at the cost of unethical behavior , narrow short term focus and other malpractices.

    But these rewards are in no means a source of fulfillment since the enjoyment is short lived and makes us long more such rewards.When the rewards are not received it leads to depression and flow of cortisol.

    Thus the way forward is intrinsic motivation driven motivation system that focuses on fulfillment as opposed to addictive rewards.

    Adopted from Daniel Pink’s book Drive

  • Understanding the science behind reward cues in casinos

    Casinos surround themselves with reward cues for e.g. inexpensive food , free liquor , surprise gifts , potential jackpot prizes etc. to act as reward cues in order to stimulate the Nucleus Accumbens in the human brain.

    The Dopamine or Addictive chemical that flows as a result stimulates risk seeking behavior in human beings to divert them from their risk averse nature.

    Adopted from Daniel Pink’s book Drive

  • Unlike “dopamine” , “oxytocin” stimulation needs a human touch

    Dopamine is an addictive chemical that flows in our veins when we are motivated , rewarded etc.This is like an addiction and is short lived.

    Consumption of alcohol , drugs or addictive substances or even “social media” as well can stimulate dopamine to flow though our veins.Though this gives us pleasure but it is short lived.

    On the other hand , “oxytocin” or the love hormone can only flow when we feel fulfilled for e.g. by doing something selflessly for someone , when we are in love , when we show generosity etc. All these acts have a human touch to it because in essence human beings are social animals and crave for human bonds.

    As humans with a goal of fulfillment we should try to exhibit such humanitarian aspects for e.g. generosity that enables flow of “oxytocin through our veins for long lasting happiness.