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Tag: Hooked

  • HOOK your CUSTOMERS to your PRODUCT.

    Hooked” by Nir Eyal makes a mention of the Hook Model and ways to ingrain a product in the mind’s of a customer. The tips provided go a long way in explaining how to get your customers hooked to your product.

    To hook a customer to a product , the product should get ingrained with the habit of the customer via the following :

    1. Hook Model – Follows this order a) Trigger b) Action c) variable Rewards d) Investment
    2. Habit Zone – A product should start as a vitamin(nice to have) and should end up being a pain killer(must have).When the frequency v/s Perceived utility crosses the Habit Zone threshold the customer cannot live without the product e.g. FB , Instagram
    3. Habit formation is a key for a product’s high performance and repeat value in the mind of a customer.

  • Are you BRAINSTORMING on a HABIT FORMING PRODUCT?This is WHY you should know this MODEL..

    In the book named “Hooked” , Nir Eyal makes a mention of Fogg’s Behavioral model that goes a long way in helping product manufacturers design habit forming products.

    The formula is B = MAT where behavior of an user is a function of the following three parameters
    B = behavior , M = motivation , A =ability of the purchase & T = trigger provided

  • What is “Fogg Behavior Model”?

    In the book named “Hooked” , Nir Eyal makes a mention of Fogg’s Behavioral model that goes a long way in helping product manufacturers design habit forming products.

    The formula is B = MAT  where behavior of an user is a function of the following three parameters
    B = behavior , M = motivation , A =ability of the purchase & T = trigger provided

  • Responsibility of product manufacturers who have “Hooked” customers to their product

    In the book “Hooked” by Nir Eyal , the author reminds all product manufacturers their ethical responsibility while trying to “hook” customers into their habit forming products.

    Since nefarious intentions towards creating “habit forming products” can lead to far reaching effects in the lives of these users hence it is of prime importance to remind the developers , employees , entrepreneurs of the “Manipulation Matrix” before designing such habit forming products.

    A Manipulation matrix is a plot between ” Whether the maker would like to buy and use the product” v/s “Material life changing benefits provided by the product. When both of these are positive the indication is towards creation of a ethically driven habit forming product that would serve the society at large.

  • “Hook Model” – How to “Hook” a customer to a product?

    “Hooked” by Nir Eyal makes a mention of the Hook Model and ways to ingrain a product in the mind’s of a customer.

    To hook a customer to a product , the product should get ingrained with the habit of the customer.The following are important takeaways:

    1. Hook Model – Start with and move subsequently a) Trigger b) Action c) variable Rewards d) Investment
    2. Habit Zone – A product should start as a vitamin(nice to have) and should end up being a pain killer(must have).When the frequency v/s Perceived utility crosses the Habit Zone threshold the customer cannot live without the product e.g. FB , Instagram
    3. Habit formation is a  key for a product’s high performance and repeat value in the mind of a customer.

  • 4 Steps to a “Habit Forming” Product – Key Takeaways from “Hooked” by Nir Eyal

    “Hooked” By Nir Eyal mentions of 4 steps every company takes in order to create “habit forming” products. The steps are as follows:

    1. Trigger  –  Internal followed by external to cause a craving
    2. Action – Take action after getting enticed by the trigger
    3. Variable rewards – These make dopamine to flow through our veins
    4. Invest – Invest once convinced with the rewards