Are you STRUGGLING to get your CUSTOMERS “HOOKED” to your PRODUCT?Try these TIPS on HABIT FORMATION..

Hooked” by Nir Eyal makes a mention of the Hook Model and ways to ingrain a product in the mind’s of a customer. To hook a customer to a product , the product should get ingrained with the habit of the customer via the following : Hook Model – Follows this order a) Trigger b)Continue reading “Are you STRUGGLING to get your CUSTOMERS “HOOKED” to your PRODUCT?Try these TIPS on HABIT FORMATION..”

Are you BRAINSTORMING on a HABIT FORMING PRODUCT?This is WHY you should know this MODEL..

In the book named “Hooked” , Nir Eyal makes a mention of Fogg’s Behavioral model that goes a long way in helping product manufacturers design habit forming products. The formula is B = MAT where behavior of an user is a function of the following three parametersB = behavior , M = motivation , AContinue reading “Are you BRAINSTORMING on a HABIT FORMING PRODUCT?This is WHY you should know this MODEL..”

What is “Fogg Behavior Model”?

In the book named “Hooked” , Nir Eyal makes a mention of Fogg’s Behavioral model that goes a long way in helping product manufacturers design habit forming products. The formula is B = MAT  where behavior of an user is a function of the following three parameters B = behavior , M = motivation ,Continue reading “What is “Fogg Behavior Model”?”

Responsibility of product manufacturers who have “Hooked” customers to their product

In the book “Hooked” by Nir Eyal , the author reminds all product manufacturers their ethical responsibility while trying to “hook” customers into their habit forming products. Since nefarious intentions towards creating “habit forming products” can lead to far reaching effects in the lives of these users hence it is of prime importance to remindContinue reading “Responsibility of product manufacturers who have “Hooked” customers to their product”

“Hook Model” – How to “Hook” a customer to a product?

“Hooked” by Nir Eyal makes a mention of the Hook Model and ways to ingrain a product in the mind’s of a customer. To hook a customer to a product , the product should get ingrained with the habit of the customer.The following are important takeaways: Hook Model – Start with and move subsequently a)Continue reading ““Hook Model” – How to “Hook” a customer to a product?”

4 Steps to a “Habit Forming” Product – Key Takeaways from “Hooked” by Nir Eyal

“Hooked” By Nir Eyal mentions of 4 steps every company takes in order to create “habit forming” products. The steps are as follows: Trigger  –  Internal followed by external to cause a craving Action – Take action after getting enticed by the trigger Variable rewards – These make dopamine to flow through our veins InvestContinue reading “4 Steps to a “Habit Forming” Product – Key Takeaways from “Hooked” by Nir Eyal”