4 Steps to a “Habit Forming” Product – Key Takeaways from “Hooked” by Nir Eyal

“Hooked” By Nir Eyal mentions of 4 steps every company takes in order to create “habit forming” products. The steps are as follows:

  1. Trigger  –  Internal followed by external to cause a craving
  2. Action – Take action after getting enticed by the trigger
  3. Variable rewards – These make dopamine to flow through our veins
  4. Invest – Invest once convinced with the rewards