“Hooked” By Nir Eyal mentions of 4 steps every company takes in order to create “habit forming” products. The steps are as follows:

1. Trigger  –  Internal followed by external to cause a craving
2. Action – Take action after getting enticed by the trigger
3. Variable rewards – These make dopamine to flow through our veins
4. Invest – Invest once convinced with the rewards

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