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Tag: Nir Eyal

  • The Science behind DISTRACTION

    The Science behind DISTRACTION

    Learn the science behind Distraction

    Learning the science behind distraction can prepare us better to handle it in a meaningful manner for a fulfilling life.

    In his book Indistractable, the author Nir Eyal mentions that the first step to handle distraction is to be aware of it.

    Once we learn the nuances of how our brain deals with it we are better equipped to handle it in a more effective manner.

    The following insight inspired from the same book throws more light on the same:

    The Science behind DISTRACTION

    For another interesting insight inspired from the same book please visit this link:

    https://viewpointsunplugged.com/be-indistractable-for-this-reason/

    To know more about the author Nir Eyal, please visit this link:

    https://www.nirandfar.com

  • Be INDISTRACTABLE for THIS REASON

    Be INDISTRACTABLE for THIS REASON

    Be INDISTRACTABLE for this reason from Nir Eyal’s book

    Read this blog post to know the importance of staying away from distractions. This blog post enlightens you on why you should be indistractable for this reason mentioned below.

    Nir Eyal talks at length about a wonderful framework that can be adopted by all of us to avoid distractions in our life. This when done can help us focus in the right direction.

    Read this insight to know the importance of being indistractable.

    Be Indistractable for THIS REASON

    Read another very insightful post from the same book of Nir Eyal.

    https://viewpointsunplugged.com/make-fun-the-reason-for-fulfillment/

    To know more about the author Nir Eyal, please visit the below link:

    https://www.nirandfar.com

  • Make Fun the Reason for Fulfillment

    Make Fun the Reason for Fulfillment

    Why should you make Fun the reason for Fulfillment?

    Very often we mistake FUN for pleasure seeking. In his book Nir Eyal mentions that even for drudgery we can make fun the reason for fulfillment.

    Finding fun in any common place work by making the work more challenging than it seems is not easy.

    We need to use our imaginary powers to realize that if for daily routine work we can instill fun to make it worth doing.

    Make Fun the Reason for Fulfillment

    For a similar blog post highlighting the importance of play at work, please visit this link:

    https://viewpointsunplugged.com/why-should-you-play-more-at-work/

    If you have not read this book already, I would highly encourage you to grab a copy of the book today:

    https://www.amazon.in/Indistractable-Control-Your-Attention-Choose/dp/194883653X

  • HOOK your CUSTOMERS to your PRODUCT.

    Hooked” by Nir Eyal makes a mention of the Hook Model and ways to ingrain a product in the mind’s of a customer. The tips provided go a long way in explaining how to get your customers hooked to your product.

    To hook a customer to a product , the product should get ingrained with the habit of the customer via the following :

    1. Hook Model – Follows this order a) Trigger b) Action c) variable Rewards d) Investment
    2. Habit Zone – A product should start as a vitamin(nice to have) and should end up being a pain killer(must have).When the frequency v/s Perceived utility crosses the Habit Zone threshold the customer cannot live without the product e.g. FB , Instagram
    3. Habit formation is a key for a product’s high performance and repeat value in the mind of a customer.

  • Are you BRAINSTORMING on a HABIT FORMING PRODUCT?This is WHY you should know this MODEL..

    In the book named “Hooked” , Nir Eyal makes a mention of Fogg’s Behavioral model that goes a long way in helping product manufacturers design habit forming products.

    The formula is B = MAT where behavior of an user is a function of the following three parameters
    B = behavior , M = motivation , A =ability of the purchase & T = trigger provided

  • What is “Fogg Behavior Model”?

    In the book named “Hooked” , Nir Eyal makes a mention of Fogg’s Behavioral model that goes a long way in helping product manufacturers design habit forming products.

    The formula is B = MAT  where behavior of an user is a function of the following three parameters
    B = behavior , M = motivation , A =ability of the purchase & T = trigger provided

  • Responsibility of product manufacturers who have “Hooked” customers to their product

    In the book “Hooked” by Nir Eyal , the author reminds all product manufacturers their ethical responsibility while trying to “hook” customers into their habit forming products.

    Since nefarious intentions towards creating “habit forming products” can lead to far reaching effects in the lives of these users hence it is of prime importance to remind the developers , employees , entrepreneurs of the “Manipulation Matrix” before designing such habit forming products.

    A Manipulation matrix is a plot between ” Whether the maker would like to buy and use the product” v/s “Material life changing benefits provided by the product. When both of these are positive the indication is towards creation of a ethically driven habit forming product that would serve the society at large.

  • “Hook Model” – How to “Hook” a customer to a product?

    “Hooked” by Nir Eyal makes a mention of the Hook Model and ways to ingrain a product in the mind’s of a customer.

    To hook a customer to a product , the product should get ingrained with the habit of the customer.The following are important takeaways:

    1. Hook Model – Start with and move subsequently a) Trigger b) Action c) variable Rewards d) Investment
    2. Habit Zone – A product should start as a vitamin(nice to have) and should end up being a pain killer(must have).When the frequency v/s Perceived utility crosses the Habit Zone threshold the customer cannot live without the product e.g. FB , Instagram
    3. Habit formation is a  key for a product’s high performance and repeat value in the mind of a customer.

  • 4 Steps to a “Habit Forming” Product – Key Takeaways from “Hooked” by Nir Eyal

    “Hooked” By Nir Eyal mentions of 4 steps every company takes in order to create “habit forming” products. The steps are as follows:

    1. Trigger  –  Internal followed by external to cause a craving
    2. Action – Take action after getting enticed by the trigger
    3. Variable rewards – These make dopamine to flow through our veins
    4. Invest – Invest once convinced with the rewards