In the book “Hooked” by Nir Eyal , the author reminds all product manufacturers their ethical responsibility while trying to “hook” customers into their habit forming products.

Since nefarious intentions towards creating “habit forming products” can lead to far reaching effects in the lives of these users hence it is of prime importance to remind the developers , employees , entrepreneurs of the “Manipulation Matrix” before designing such habit forming products.

A Manipulation matrix is a plot between ” Whether the maker would like to buy and use the product” v/s “Material life changing benefits provided by the product. When both of these are positive the indication is towards creation of a ethically driven habit forming product that would serve the society at large.