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Tag: Leadership Lessons

THREE REASONS drive EMAIL CRAVING

Top three Reasons that drive our email craving

To know the top three reasons that drive our email craving and hence obsession, read this blog post.

The expectation of rewards due to these three drivers play a key role in creating this craving.

As mentioned by Nir Eyal in this insight, the anticipation of these three rewards play a primary role in our obsession towards checking of emails.

To know another such interesting insights mentioned by Nir Eyal in his book, please read below:

https://viewpointsunplugged.com/what-is-fogg-behavior-model-for-customer-engagement/

The book Hooked is indeed a masterclass in case you are looking to design habit forming products and hence is a must read. So what are you waiting for? Grab your copy today:

https://www.amazon.in/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00NW01MKM

February 1, 2024
Three Reasons WHY Google Search Stands Out

Though there are multiple reasons, these are three main reasons why google search stands out and has obliterated competition.

Though there were other search engines like AltaVista, AskJeeves, Yahoo to name a few, google search’s ease of use has led to a habit forming behavior in the minds of people.

January 29, 2024
What is IKEA EFFECT?

Understand the Ikea Effect to increase customer engagement

Dan Ariely has coined the term Ikea Effect to enlighten all of us how the Swedish giant is able to drive customer engagement.

This phenomenon finds a mention in Nir Eyal’s book Hooked where he explains this principle to explain customer engagement.

By giving the ownership of assembling the items purchased to the customers, they get more attached towards them.

Along with this irrationality there are various such quirks that Dan Ariely has mentioned in his book Predictably Irrational.

Highlighted below is one such irrationality:

https://viewpointsunplugged.com/why-a-seller-values-property-more-than-buyer/

To know more about Nir Eyal and Dan Ariely please read the following links:

https://en.wikipedia.org/wiki/Nir_Eyal

https://en.wikipedia.org/wiki/Dan_Ariely

January 28, 2024
The PAIN KILLER named SOCIAL MEDIA

To know more on the pain killer named social media, please read the following blog post.

January 27, 2024
Peculiarity of Brain’s Pleasure Center. What?

To understand the peculiarity of the brain’s pleasure center or Nucleus Accumbens, please read this wonderful insight.

The insight has been inspired from Nir Eyal’s book Hooked.

January 26, 2024
Fear of Missing Out and Internet Usage

To understand the relationship between the Fear of Missing Out and spike in Internet Usage to drive away anxiety and depression, read this blog post.

January 26, 2024
Importance of Fogg Behavior Model

Understanding the importance of Fogg Behavior Model for customer behavior

To know the importance of the very famous Fogg Behavior Model for driving customer engagement, please read this insight.

The significance of the model stems from the fact that it states that all three components of motivation, ability and trigger are needed in the right proportion to drive desired consumer behavior.

The blog post has been inspired from Hooked, a book by Nir Eyal.

For another such wonderful insight from the book Hooked, please read this insight:

https://viewpointsunplugged.com/peculiarity-of-brains-pleasure-center-what/

The book Hooked by Nir Eyal is indeed a rare gem. Its a must read if you want to build a habit forming product.

https://www.amazon.in/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00NW01MKM

January 25, 2024
FIVE WHY Approach to build a HABIT FORMING PRODUCT.

To build a habit forming product, it’s a great idea to follow the Five Why Approach.

As mentioned by Nir Eyal in Hooked, the Five Why Approach is great framework to zero in on an idea to build a habit forming product.

Once the habit drives customer’s behavior, customer engagement skyrockets.

This is a strategy adopted by all popular social media products e.g. FB, Instagram etc.

January 24, 2024
Are Habit Forming Products Vitamins or Painkillers?

Agree or not most of us are addicted to habit forming products like FB, Instagram, Twitter etc. To understand whether habit forming products are Vitamins or Painkillers read this post.

Habit forming products are a bit of both as this wonderful insight explains.

As you can see habit forming products start as necessary vitamins and then once we are addicted to them they become painkillers. Something we cannot live without.

Read these insights curated from the book Hooked.

https://viewpointsunplugged.com/?s=hooked

Read this wonderful book from Nir Eyal.

January 23, 2024
Habits are like Pearls. How?

To understand how habits are like pearls, read this insight. Both are driven by the common thread of a TRIGGER.

January 22, 2024