The biggest reason that most innovative products fail has been highlighted in this particular blog post.
This insight has been inspired from Nir Eyal’s book Hooked.
For more such insightful blogs please visit:
https://viewpointsunplugged.com/?s=hooked
Are you addicted to casino slot machines? Read this blogpost to know the exact reason.
Slot machines in casinos bring in Variable Rewards which stimulates the brain’s pleasure center (Nucleus Accumbens), responsible for cravings.
Read some more insightful posts from the same book here –
As per Fogg’s behavioral model for increasing consumer engagement, there are six elements of simplicity in a game changing product.
These Six Elements of Simplicity are the prime reasons to drive consumer engagement via habit patterns.
Read this wonderful insight inspired from Nir Eyal’s book Hooked.
The book Hooked is a must read if you are looking to design a revolutionary product. To read one another such wonderful insight from this book please read this link:
https://viewpointsunplugged.com/what-is-habit-zone-to-gauge-habit-forming-potential/
For more such helpful insights, I would encourage you to read a copy of this wonderful book, Hooked by Nir Eyal.
https://www.amazon.in/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00NW01MKM
The Hooked Model of Nir Eyal that explains consumer engagement, is dependent on the right triggers. The role of triggers in the hooked model has been explained below.
These are the four top triggers to hook consumers to a product and drive them to action.
As mentioned by Nir Eyal in his book Hooked, these triggers play a very important role in driving customer behavior and hence customer engagement.
Hence it is very important to be very mindful of each of these triggers
For another such wonderful insight from this fabulous book Hooked, please read below:
https://viewpointsunplugged.com/what-is-fogg-behavior-model-for-customer-engagement/
To know more about Nir Eyal and his book Hooked, please read below:
https://en.wikipedia.org/wiki/Nir_Eyal
If you have not read the book Hooked yet, I would highly encourage you to grab a copy of this book soon.
To know the top three reasons that drive our email craving and hence obsession, read this blog post.
The expectation of rewards due to these three drivers play a key role in creating this craving.
As mentioned by Nir Eyal in this insight, the anticipation of these three rewards play a primary role in our obsession towards checking of emails.
To know another such interesting insights mentioned by Nir Eyal in his book, please read below:
https://viewpointsunplugged.com/what-is-fogg-behavior-model-for-customer-engagement/
The book Hooked is indeed a masterclass in case you are looking to design habit forming products and hence is a must read. So what are you waiting for? Grab your copy today:
https://www.amazon.in/Hooked-How-Build-Habit-Forming-Products-ebook/dp/B00NW01MKM
Though there are multiple reasons, these are three main reasons why google search stands out and has obliterated competition.
Though there were other search engines like AltaVista, AskJeeves, Yahoo to name a few, google search’s ease of use has led to a habit forming behavior in the minds of people.
Dan Ariely has coined the term Ikea Effect to enlighten all of us how the Swedish giant is able to drive customer engagement.
This phenomenon finds a mention in Nir Eyal’s book Hooked where he explains this principle to explain customer engagement.
By giving the ownership of assembling the items purchased to the customers, they get more attached towards them.
Along with this irrationality there are various such quirks that Dan Ariely has mentioned in his book Predictably Irrational.
Highlighted below is one such irrationality:
https://viewpointsunplugged.com/why-a-seller-values-property-more-than-buyer/
To know more about Nir Eyal and Dan Ariely please read the following links:
To know more on the pain killer named social media, please read the following blog post.
To understand the peculiarity of the brain’s pleasure center or Nucleus Accumbens, please read this wonderful insight.
The insight has been inspired from Nir Eyal’s book Hooked.
