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Tag: Leadership Lessons

  • POWERFUL LOGLINE  for IMPACTFUL MESSAGING

    POWERFUL LOGLINE for IMPACTFUL MESSAGING

    How can a powerful logline enable impactful messaging?

    In his book The Bezos Blueprint, Carmine Gallo makes a mention of logline and highlights through examples as to how a powerful logline is quintessential for impactful messaging.

    Read this insight on the importance of powerful logline

    This wonderful insight from Carmine Gallo’s book reminds us of the need of a powerful logline for sharp messaging. There are numerous things that can be learnt from the Amazon story and applied to our daily lives.

    Have you read this book?

    The book The Bezos Blueprint is truly a masterclass. For another wonderful insight from this book please visit:

    https://viewpointsunplugged.com/three-ws-for-a-great-presentation/

    For more such insightful blogs from the book The Bezos Blueprint visit the below link –

    https://viewpointsunplugged.com/?s=The+bezos+blueprint

    To know more about the author Carmine Gallo, visit this link:

    https://www.carminegallo.com/

  • Why should we REFRAIN from using WEASEL WORDS?

    Why should we REFRAIN from using WEASEL WORDS?

    Refrain from Weasel Words and increase impact of your messages

    In his book The Bezos Blueprint, Carmine Gallo highlights that Amazonians under Jeff Bezos were taught to refrain from using weasel words to create impactful messages.

    As per Gallo, weasel words, make messages sound less convincing and hence reduce the impact.

    To create impactful messages reduce the usage of weasel words.

  • How is GLOSSOPHOBIA so NATURAL to human beings?

    How is GLOSSOPHOBIA so NATURAL to human beings?

    Glossophobia is natural to human beings for this reason

    Carmine Gallo enlightens us on glossophobia and the fact that it is natural to human beings.

    This insight inspired from The Bezos Blueprint highlights why public speaking does not come naturally to humans.

    Like any other fear, glossophobia or the fear of public speaking can be overcome through deliberate practice.

  • How can WRITING SKILLS lead to OPTIMAL EXPERIENCE?

    Daily writing prompt
    What do you enjoy most about writing?

    I am a voracious reader of best sellers on motivational and inspirational books from iconic authors like Daniel Pink, Seth Godin, Simon Sinek to name a few.

    Writing blogs based on learnings and best practices from such books help me remain in flow. Once I am in flow the creative juices start flowing and lead to a fulfilling experience.

    For those of you who do not like writing I encourage you to start writing about topics you love and enlighten others with your thoughts.

    In summary I do enjoy writing a lot and for me when I am writing its leads to an optimal experience. This keeps me energized, fight against anxiety and stay fulfilled.

    Come on let’s pile on motivation.

    https://viewpointsunplugged.com/

  • Why is OPTIMISM the MOST POSITIVE EMOTION?

    Daily writing prompt
    What positive emotion do you feel most often?

    Optimism is the most positive emotion that I feel often. Taking the risk of optimism and having faith in god is the one single emotion which can help us tide through all anxiety, negative emotions to reach success in life.

    Hence I request you to take the risk of optimism and pile on motivation in your lives.

    For more blogs around motivation please visit –

    www.viewpointsunplugged.com

  • Are you aware of MENTAL NOISE THEORY for CRISIS COMMUNICATION?

    Are you aware of MENTAL NOISE THEORY for CRISIS COMMUNICATION?

    Mental Noise theory for Crisis Communication

    Carmine Gallo mentions that during crisis the communication needs to be very crisp and clear.

    The below mentioned insight illuminates us on mental noise theory as applied to crisis communication.

    Mental Noise Theory applied to crisis communication sets the guidance that messaging during crisis should be clear, crisp and concise for the desired effect.

  • Best Way to Plan your Goals

    Daily writing prompt
    How do you plan your goals?

    I love this quote from Simon Sinek and this is what drives me to plan my goals.

    ” Always plan for the fact that no plan ever goes according to plan.”

    Hence I do not believe in elaborate plans. The best way to plan your goals is to set short term goals and sub-goals which are measurable.

    This would continuously help to track progress, seek feedback and course correct, as needed.

    Elaborate planning I am afraid to say in the modern changing and agile world, falls flat most of the times.

  • Why GREAT COMMUNICATORS obsess with SIMPLICITY?

    Why GREAT COMMUNICATORS obsess with SIMPLICITY?

    Great Communicators Obsess with Simplicity for this reason

    Carmine Gallo enlightens us on the reason as to why great communicators obsess with simplicity in his book The Bezos Blueprint.

    Our brain loves simplicity and our brain is easily able to grasp ideas that are less tiring to the brain.

  • Learn the Warren Buffett TRICK for CRISP WRITING.

    Learn the Warren Buffett TRICK for CRISP WRITING.

    Warren Buffett Trick for Crisp Writing

    Carmine Gallo in his book The Bezos Blueprint mentions about this Warren Buffet trick for Crisp Writing.

    Warren Buffet thus imagines his sisters Doris and Bertie, when he is writing a letter to investors to picture his audience while writing such complex content.

  • Seven Quintessential Skills to improve your Writing

    Seven Quintessential Skills to improve your Writing

    Seven Essential Skills to improve your writing

    Carmine Gallo makes a mention of seven quintessential skills to improve your writing in his best seller The Bezos Blueprint.

    Based on understanding when these skills are applied to our writing this is sure to bring out the desired effect.