Avoid Weasel Words for Impactful messaging

Why should we REFRAIN from using WEASEL WORDS?

Refrain from Weasel Words and increase impact of your messages

In his book The Bezos Blueprint, Carmine Gallo highlights that Amazonians under Jeff Bezos were taught to refrain from using weasel words to create impactful messages.

As per Gallo, weasel words, make messages sound less convincing and hence reduce the impact.

To create impactful messages reduce the usage of weasel words.


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