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Tag: Marketing lessons

  • Is innovation CHEAPER in the long run? Read this to know more

    Adopted from the following great insight shared by Daniel Pink from the book Drive

    “The ultimate freedom for creative groups is the freedom to experiment with new ideas. Some skeptics insist that innovation is expensive. In the long run, innovation is cheap. Mediocrity is expensive—and autonomy can be the antidote.” TOM KELLEY General Manager, IDEO”

  • What If all economists had thought like this?

    Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational

    “Wouldn’t economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?”

  • If you Fail to adhere to these , be prepared for Misery

    Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational

    “Resisting temptation and instilling self-control are general human goals, and repeatedly failing to achieve them is a source of much of our misery.”

  • Quirky HUMAN MOTIVATION at play

    Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational

    “People are willing to work free, and they are willing to work for a reasonable wage; but offer them just a small payment and they will walk away.”

  • This is why our brains are wired for IRRATIONAL DECISION making

    Adopted from the following great insight shared by Dan Ariely from the book Predictably Irrational

    “Standard economics assumes that we are rational… But, as the results presented in this book (and others) show, we are far less rational in our decision making… Our irrational behaviors are neither random nor senseless- they are systematic and predictable. We all make the same types of mistakes over and over, because of he basic wiring of our brains.”

  • Successful decision making is an interplay of these two aspects

    Adopted from the following great insight shared by Malcolm Gladwell from the book Blink

    “The first is that truly successful decision making relies on a balance between deliberate and instinctive thinking.

    The second lesson is that in good decision making, frugality matters”

  • The science behind expertise on snap judgements and first impressions

    Adopted from the following great insight shared by Malcolm Gladwell from the book Blink

    “Our unconscious reactions come out of a locked room, and we can’t look inside that room. but with experience we become expert at using our behavior and our training to interpret – and decode – what lies behind our snap judgment and first impressions”

  • Ever wondered why mediocre people so frequently rise up the ladder?

    Adopted from the following great insight shared by Malcolm Gladwell from the book Blink

    “Mediocre people find their way into positions of authority…because when it comes to even the most important positions, our selection decisions are a good deal less rational than we think.”

  • The Power of BLINK comes with experience

    Adopted from the following great insight shared by Malcolm Gladwell from the book Blink

    “Being able to act intelligently and instinctively in the moment is possible only after a long and rigorous of education and experience”

  • This is BLINK for you

    Adopted from the following great insight shared by Malcolm Gladwell from the book Blink

    “Anyone who has ever scanned the bookshelves of a new girlfriend or boyfriend- or peeked inside his or her medicine cabinet- understands this implicitly; you can learn as much – or more – from one glance at a private space as you can from hours of exposure to a public face.”