Adopted from the following great insight shared by Malcolm Gladwell from the book Blink
“Insight is not a lightbulb that goes off inside our heads. It is a flickering candle that can easily be snuffed out.”
Tag: Marketing lessons
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This is why STORYTELLING is still an ART
Adopted from the following great insight shared by Malcolm Gladwell from the book Blink
“We have, as human beings, a storytelling problem. We’re a bit too quick to come up with explanations for things we don’t really have an explanation for.”
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Without this component decision making is incomplete
Adopted from the following great insight shared by Malcolm Gladwell from the book Blink
“The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.”
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This is OPTIMISM!!
Adopted from the following great insight shared by Simon Sinek
“Optimism is the ability to focus on where we are going, not where we are coming from”
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This is the truth about INSPIRATION
Adopted from the following great insight shared by Simon Sinek
“The more people you inspire , the more people will inspire you”
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The biggest TRUTH about a PLAN
Adopted from the following great insight shared by Simon Sinek
“Always plan for the fact that no plan ever goes according to plan”
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This is what Sales and Theater have in common
Adopted from the following great insight shared by Daniel Pink from the book To Sell is Human
“Sales and theater have much in common. Both take guts. Salespeople pick up the phone and call strangers; actors walk onto the stage in front of them. Both invite rejection—for salespeople, slammed doors, ignored calls, and a pile of nos; for actors, a failed audition, an unresponsive audience, a scathing review. And both have evolved along comparable trajectories.”
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This is why we judge a person by the WORLDVIEW he adopts
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“A worldview is the lens used to look at every decision a person is asked to make”
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Do consumers always buy stuff they NEED?This explains
Adopted from the following great insight shared by Seth Godin from his book All Marketers Are Liars
“If consumers have everything they need, there’s nothing left to buy except stuff that they want. And the reason they buy stuff they want is because of the way it makes them feel.”
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This is the kind of work that is difficult to OUTSOURCE
Adopted from the following great insight shared by Daniel Pink from the book Drive
“A lot of white-collar work requires less of the routine, rule-based, what we might call algorithmic set of capabilities, and more of the harder-to-outsource, harder-to-automate, non-routine, creative, juristic – as the scholars call it – abilities.”