Pile On Motivation

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Tag: Marketing lessons

  • Marketing is about making and delivering on a promise

    Adopted from the following great marketing quote of Seth Godin..

    “Marketing is the name we use to describe the promise a company makes, the story it tells, and the authentic way it delivers on that promise.”

  • This is when Leaders really “Lead”

    Adopted from the following great leadership quote of Seth Godin..

    “Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.”

  • The “Best in the World” operate out of their COMFORT ZONE

    The same gets endorsed by the following great quote of Seth Godin..

    “The people who are the best in the world specialize at getting really good at the questions they don’t know.”

  • Human Beings are driven by PURPOSE , the same truth holds good for new HIRES

    Adopted from the following inspirational quote of Simon Sinek , advises on a right HIRING strategy to recruit the best suited people for an organization..

    “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood, sweat, and tears.”

  • Why messages that are SIMPLE yet EFFECTIVE grab our attention?

    Adopted from the following great quote of Simon Sinek , shows the power of simple yet effective message in the modern day..

    “We live in times of high stress. Messages that are simple, messages that are inspiring, messages that are life-affirming, are a welcome break from our real lives.”

  • This is why MONEY and MOTIVATION do not necessarily go hand in hand

    Adopted from the following great saying of Dan Ariely from his book Predictably Irrational..

    “To summarize, using money to motivate people can be a double-edged sword. For tasks that require cognitive ability, low to moderate performance-based incentives can help. But when the incentive level is very high, it can command too much attention and thereby distract the person’s mind with thoughts about the reward. This can create stress and ultimately reduce the level of performance”

  • This quote inspires us to CHANGE THE WORLD

    Adopted from the following great quote of Seth Godin..

    “Your turn. Imagine that the world had no middlemen, no publishers, no bosses, no HR folks, no one telling you what you couldn’t do. If you lived in that world, what would you do? Go do that.”

  • This is how Stories are able to spread FAST

    Adopted from the following great marketing quote of Seth Godin , mentions the merits of good story telling skills..

    “They engage the consumer the moment the story clicks into place. First impressions are far more powerful than we give them credit for. Great stories match the voice the consumer’s world-view was seeking, and they sync right up with her expectations.”

  • Successful marketers satisfy Consumer WANTS not NEEDS

    Adopted from Seth Godin’s book All Marketers are Liars , the following extract aptly highlights the fact that a successful marketer needs to satisfy consumer WANTS and not NEEDS.Truly insightful and a marketing masterclass..

    Marketers profit because consumers buy what they want, not what they need. Needs are practical and objective, wants are irrational and subjective. And no matter what you sell—and whether you sell it to businesses or consumers—the path to profitable growth is in satisfying wants, not needs. (Of course, your product must really satisfy those wants, not just pretend to!)

  • These are the two things Apple does extremely well

    The following extract adopted from Seth Godin’s book “All Marketers are Liars” proves beyond doubt the 2 main reasons why Apple is able to entice its target segment with iconic products..

    There are only two things that separate success from failure in most organizations today:
    1. Invent stuff worth talking about.
    2. Tell stories about what you’ve invented.
    Make up great stories. That’s the new motto.