Pile On Motivation

Join 21.7K other subscribers

Tag: Marketing lessons

  • This is how “Marketers” are known by the “Stories they Tell”

    Extracted from the great book of Seth Godin named “All Marketers are Liars” that proves the effectiveness of story telling for marketers in order to woo consumers to buy their product..

    Marketers are a special kind of liar. Marketers lie to consumers because consumers demand it. Marketers tell the stories, and consumers believe them. Some marketers do it well. Others are pretty bad at it. Sometimes the stories help people get more done, enjoy life more and even live longer. Other times, when the story isn’t authentic, it can have significant side effects and consumers pay the price.

  • This is way “Marketing” is so intertwined with “Spreading of Ideas”

    Adopted from the following great quote of Seth Godin from his book All Marketers are Liars..

    “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.”

  • These insights on why the “human limbic brain” has no capability for rational thought

    Adopted from the following great insights shared by Malcolm Gladwell in Blink and Seth Godin’s insights from his book All marketers are Liars..

    “Malcolm Gladwell’s brilliant book Blink, he proves conclusively that humans make decisions on almost no data—and then stick with those decisions regardless of information that might prove them wrong. We decide that a politician is just like us, and it doesn’t matter a lot when he misspeaks, makes poor decisions or even gets indicted. We’ve already made up our minds and we’re going to look at everything that happens through the rose-colored glasses we put on after that first meeting.”

  • Why for a marketer , switching a customer to believe a new story is difficult?

    Adopted from the following insight shared by Seth Godin in his book All Marketers are Liars..

    “The problem is that once a consumer has bought someone else’s story and believes that lie, persuading the consumer to switch is the same as persuading him to admit he was wrong. And people hate admitting that they’re wrong.”

  • This is what is meant by “Worldview” to a marketer

    Adopted from the following great quote of Seth Godin from his book “All Marketers are Liars”

    “A worldview is not who you are. It’s what you believe. It’s your biases.
    A worldview is not forever. It’s what the consumer believes right now.”

  • An essential insight into Permission Marketing

    Adopted from the following great quote of Seth Godin..

    “Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.”

  • Do you APPROACH LIFE like THIS?

    This insight has been inspired from the following great quote of Seth Godin. It educates us on a novel way to approach life.

    “Life is like skiing. Just like skiing, the goal is not to get to the bottom of the hill. It’s to have a bunch of good runs before the sun sets.”

  • Great marketers understand this quirky human psychology

    Adopted from the following great quote of Seth Godin..

    “People don’t believe what you tell them.
    They rarely believe what you show them.
    They often believe what their friends tell them.
    They always believe what they tell themselves.” 

  • This quote will inspire product marketers to carve out a niche

    Adopted from the following great quote of Seth Godin..

    “People clump together into common worldviews, and your job is to find a previously undiscovered clump and frame a story for those people.”

  • This is the BANE of finite minded organizations

    Adopted from the following great quote of Seth Godin..

    “If your organization requires success before commitment, it will never have either.”